[Remote] Senior Product Designer, Growth at Roofr

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, CRM, Construction Tech, RoofingIndustries

Requirements

3-5 years of product design experience within B2B SaaS
2+ years designing for growth (onboarding flows, activation loops, retention features, paywalls, etc.)
Portfolio showing experiments run, metrics moved, and iterations based on results
Experience working in fast-moving environments where you ship, learn, and ship again
Thinks like a PM: asks "what are we trying to learn?" and "how will we know if it worked?", articulates business case connected to metrics (activation rate, feature adoption, MRR)
Comfortable operating in ambiguity and building conviction through small experiments
Balances craft with velocity: knows when scrappy prototype suffices vs. when polish matters, ships experiments (including failures) and learns from them, moves from hypothesis to testable design in days
Communicates like a pro: explains design thinking to engineers/PMs/execs without jargon, advocates for users while respecting business constraints, gives/receives feedback generously

Responsibilities

Ship experiments testing hypotheses around onboarding, feature adoption, or revenue-generating experiences (first 90 days)
Partner with PM and Engineer to identify friction points and design solutions moving key metrics (first 90 days)
Sync in and contribute to squad’s operating cadence: hypothesis → design → test → learn (first 90 days)
Build credibility with stakeholders by showing how design drives measurable outcomes (first 90 days)
Own end-to-end design process for growth initiatives across web and mobile
Run A/B tests and multivariate experiments to optimize user flows (signups, onboarding, activation, cross-selling)
Use qualitative insights (user interviews, support tickets) and quantitative data (analytics, experiment results) to inform design decisions
Create quick wireframes to high-fidelity prototypes, matching fidelity to the question
Collaborate with 8-person Design team and dedicated UX Researcher while operating semi-autonomously within Growth
Help shape Roofr's experimentation culture by documenting learnings and advocating for bold ideas

Skills

Key technologies and capabilities for this role

Product DesignUX DesignA/B TestingUser ResearchUser InterviewsAnalyticsOnboarding DesignMobile DesignWeb DesignHypothesis TestingExperiment Design

Questions & Answers

Common questions about this position

What team will I be working with in this role?

You'll join a lean, high-velocity Growth squad consisting of a PM, Engineer, Designer, and Data Scientist, while collaborating with an 8-person Design team and a dedicated UX Researcher.

What are the key skills and qualities needed for this position?

You need to think like a PM by focusing on learning goals and metrics, balance craft with velocity using scrappy prototypes and experiments, operate comfortably in ambiguity, and articulate business cases connected to outcomes like activation rate and MRR.

What is the company culture like at Roofr?

Roofr has an amazing culture, is obsessed with customers by gathering feedback to shape products, and offers significant growth, equity, and impact in a successful yet early-stage startup environment.

What growth opportunities are available in this role?

The role offers significant growth, equity, and the chance to make a real impact in an extraordinary startup that is already successful but still early-stage, with opportunities to shape experimentation culture and drive measurable outcomes.

What makes a strong candidate for this Senior Product Designer role?

Strong candidates think like PMs by tying designs to metrics and experiments, balance velocity with craft through shipping prototypes and learning from failures, and thrive in ambiguity while owning end-to-end design for growth initiatives.

Roofr

Sales platform for roofing contractors

About Roofr

Roofr provides a sales platform designed specifically for roofing contractors, helping them improve their sales processes and streamline operations. The platform offers several key products, including roof measurement reports that deliver accurate data within 24 hours, estimation tools that allow users to create quotes quickly, and professional proposal generation that enables roofers to share visually appealing proposals with clients easily. Roofr also includes a roofing calculator for lead generation and offers a variety of resources such as blogs and tutorials to support its users. Unlike competitors, Roofr focuses exclusively on the roofing industry, providing tailored solutions that save time and enhance professionalism. The company's goal is to simplify the sales process for roofers, making it faster and more efficient.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$42.6MTotal Funding

SERIES_ACompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

51-200Employees

Benefits

Medical, dental & vision insurance

Remote first with support for autonomous work

1 Friday off per month

Company wide paid shutdown between Christmas and New Years

Flexible and unlimited time off

12 annual holidays

Learning & development opportunities

Monthly co-working space reimbursement

Home office setup & reimbursement

2 retreats per year and great team building activities

Risks

Increased competition from platforms like HOVER and EagleView offering similar services.

Over-reliance on satellite imagery may lead to inaccuracies in cloudy regions.

Rapid expansion may challenge service quality and customer support.

Differentiation

Roofr uses satellite imagery for instant roofing estimates, enhancing speed and accuracy.

Roofr's platform offers professional proposals with client signature capture, streamlining approvals.

Roofr provides a comprehensive sales platform tailored specifically for roofing contractors.

Upsides

Roofr raised $23.5M in Series A+ funding, boosting growth and development.

Partnership with CertainTeed enhances Roofr's market reach and contractor support.

Integration with CompanyCam improves project management and digital sales solutions.

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