Senior Partner Marketing Manager, Global Enablement at Adyen

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Payments, Financial TechnologyIndustries

Requirements

8+ years of marketing experience, with at least 3 years in a B2B environment focused on building and scaling partner marketing or channel marketing programs
Strategic builder with a proven track record of designing, launching, and managing scalable programs, frameworks, and self-serve resources for a global audience
Direct experience developing and executing programmatic partner event strategies and thru-marketing initiatives
Highly proficient with marketing and sales technology, including tools like Salesforce, Marketo, and content management systems (e.g., Contentful), to execute campaigns and track results
Results-driven mindset with exceptional project management skills

Responsibilities

Lead the Global Enablement Engine: Own the strategy and execution of our global self-serve enablement engine, creating a comprehensive suite of tools, content, and platforms that empower partners and internal teams to succeed at scale
Evolve the Adyen Partner Program: Support the continuous evolution of our newly launched Partner Program by enhancing key platforms, including the Partner Portal and Partner Directory, with richer content and an improved user experience
Develop Scalable Partner Resources: Design and build a comprehensive library of self-serve toolkits, playbooks, and templates that enable our Commercial Partner Managers (CPMs) and partners to articulate our joint value propositions and execute marketing activities independently
Build a Thru-Partner Marketing Framework: Design and manage a programmatic thru-marketing program, equipping both Tech and Alliance partners with the co-brandable campaigns, content, and tools needed to generate demand for Adyen
Create a Scalable Event Model: Develop and implement a scalable framework and "event-in-a-box" kits for executing joint events with partners, ensuring alignment with our go-to-market priorities and empowering regional execution
Establish Global Processes & Governance: Define and implement clear global processes and standardized ways of working for marketing with and through partners to ensure efficiency, consistency, and alignment across the organization
Drive Program Adoption and Measurement: Develop and execute a plan to drive successful adoption of the Partner Program and all self-serve tools. Establish a framework to measure the impact and efficiency of enablement assets, using data to inform program evolution and optimization

Skills

Partner Marketing

Global Enablement

Self-Serve Platforms

Partner Portal

Partner Program

Demand Generation

Content Creation

Marketing Strategy

Program Management

User Experience

Adyen

Global payments platform for businesses

About Adyen

Adyen simplifies and accelerates transactions for businesses by providing a comprehensive payments platform. This platform allows businesses to accept payments online, in-store, and on mobile devices. Adyen operates directly by processing payments without relying on third-party banks, which enables a seamless payment experience. The company serves a wide range of clients, from small startups to large enterprises, and generates revenue by charging transaction fees for each payment processed. Additionally, Adyen offers risk management tools to help businesses reduce fraud and chargebacks, as well as point-of-sale systems for in-store payments. Adyen's goal is to continuously innovate and expand its services to meet the diverse needs of its clients in the global payments industry.

Amsterdam, NetherlandsHeadquarters

2006Year Founded

$313.8MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Global exchange program

Adyen+

Delicious healthy lunches

Phantom share package

Yearly trip to Amsterdam

Normal course of life

Risks

Increased competition from Spendesk in the European market threatens Adyen's market share.

BNPL expansion may lead to regulatory scrutiny in consumer protection-focused regions.

Collaboration with Doctolib exposes Adyen to healthcare data privacy and security risks.

Differentiation

Adyen offers a unified platform for online, in-store, and mobile payments.

The company holds acquiring licenses, allowing direct payment processing without third-party banks.

Adyen's AI-powered Uplift suite optimizes payment conversion and fraud management.

Upsides

Partnership with Intuit expands reach among UK small and mid-market businesses.

Collaboration with Affirm taps into a $185 billion BNPL market opportunity.

Adyen's healthcare partnerships open new revenue streams in the European market.

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