Senior Paid Social Specialist

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: [Not Specified]

Position Overview

Code3 is an integrated marketing agency focused on powering business growth for a diverse range of clients, from digital disruptors to Fortune 500 leaders. Our strength lies at the intersection of Connections, Creative, and Commerce. By leveraging insights and audience data, we craft scroll-stopping content and creative that drives performance and elevates brands across all digital media platforms. Our team thrives on challenges, seeks unconventional solutions, and operates as a unified force, unafraid to push boundaries and innovate.

The Paid Social team at Code3 delivers best-in-class, sophisticated branding and performance media. As a Senior Paid Social Specialist, you will meet and exceed Key Performance Indicators (KPIs) by executing complex ad campaigns and reporting on their performance to clients. This role offers the opportunity to refine expert-level media skills across major platforms and tackle diverse challenges for prominent brands.

Note: Due to in-person client meetings and events, candidates are strongly preferred to be based in the New York City metropolitan area and are required to be based within the Eastern time zone.

Responsibilities

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution.
• Collaborate with the team on media planning to support client and campaign strategy.
• Manage campaign budget pacing and execute bid adjustments as needed.
• Perform campaign Quality Assurance (QA) on your own campaigns, ad sets, and ads, as well as those built by other team members.
• Build and deliver weekly and ad hoc reports, including formatted Excel reports, Looker dashboards, performance insights, and recommendations.
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as Quarterly Business Reviews (QBRs).
• Maintain an understanding of the newest paid social product offerings across platforms and stay up-to-date on the latest paid social trends.
• Recommend changes to existing products, policies, and processes that improve overall performance.
• Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategy.
• Routinely check social platforms and campaign dashboards for performance updates and anomalies.
• Support the team in launching and optimizing A/B tests on active campaigns pertaining to qualifiers such as audiences, creative, bid model, ad placement, etc.

Who Will Love This Role

• Individuals with a curious, strategic mindset who enjoy problem-solving.
• Data-driven decision-makers passionate about delivering exceptional client results.
• Those with a passion for testing and challenging the status quo.
• Self-motivated individuals with a drive to learn and an openness to feedback.

Requirements

• 2-4 years of paid social activation experience in at least 4 of the following platforms: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn.
• Experience activating paid social campaigns across awareness, consideration, and conversion objectives.
• Experience buying ads on social platforms (execution, optimization, analysis).
• Experience in pixel generation and recommendation for third-party tracking needs based on campaign strategy and manager direction.
• Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. Pivot table experience is a plus.
• Proven ability to manage multiple projects simultaneously while paying strict attention to detail and meeting deadlines.
• Excellent verbal and written communication skills and proven ability to navigate client and external communication.
• Certifications in digital marketing and/or social media strategy are a plus (e.g., Meta Blueprint Buying and Planning).

Company Information

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms. Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.