Propel

Senior Meta Ads Media Buyer

Canada

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess 4–6 years of hands-on experience running Meta Ads campaigns, along with experience leading and developing team members in a remote setting. A strong interest in eCommerce and DTC marketing is required, alongside an analytical mindset and troubleshooting skills, and excellent written English and strong copywriting skills for ad creatives. Familiarity with ClickUp or similar project management software and experience integrating AI tools into workflow or decision-making is considered a nice to have, as is past experience with both ecommerce and lead generation clients.

Responsibilities

The Senior Meta Ads Media Buyer will manage and optimize paid social ad accounts (primarily Meta) for 5–7 brands, lead and mentor a team of junior and mid-level media buyers, oversee weekly and monthly reporting, performance analysis, and insights, collaborate on account strategies with internal teams and senior leadership, and ensure executional excellence and data-informed decision-making across accounts.

Skills

Meta Ads
TikTok Ads
Team Leadership
Performance Analysis
Data-Informed Decision Making
Copywriting
AI Tools Integration
ClickUp
eCommerce
DTC Marketing

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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