Senior Marketing Data Analyst

Position Overview

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DataCamp is dedicated to empowering individuals and companies with the skills to work with data and AI. We aim to democratize data and AI skills for everyone. Our platform is utilized by over 4000 companies, 3000+ academic organizations, and 12+ million learners globally. We offer a comprehensive suite of learning resources, including courses, projects, code-alongs, certification programs, and DataLab, all designed to make data and AI education accessible.

As a Senior Marketing Analyst at DataCamp, you will be instrumental in shaping our paid marketing strategy by providing data-driven insights. Reporting to the Marketing Analytics Manager, your responsibilities will include data quality assurance, marketing channel reporting, LTV estimation, marketing mix modeling, and incrementality testing. Your contributions will directly impact our marketing decisions and strategies, enhancing our reach and effectiveness. You will foster data-driven development and decision-making by collaborating with marketing leaders, data scientists, data engineers, and software engineers, leveraging DataCamp's extensive data and advanced data science infrastructure. In line with DataCamp's AI-first mission, you will engage with cutting-edge technologies and expand the role of a data analyst.

Responsibilities

• Generate comprehensive reports and dashboards for marketing channel performance, providing actionable insights for optimization.
• Estimate and monitor customer lifetime value (LTV) to guide marketing strategies and budget allocation.
• Develop, implement, and sustain attribution and marketing mix models to link marketing tactics to both short-term and long-term business outcomes.
• Conduct incrementality testing to evaluate the effectiveness of marketing campaigns and initiatives.
• Collaborate closely with marketing team members, data scientists, and data engineers to align data practices and insights with business objectives.
• Mentor and support team members in analytics best practices, raising the analytics IQ of the marketing team.
• Develop and maintain high standards of data quality, ensuring accuracy and consistency across marketing channels.

Requirements

• Fluency with AI and its application to enhance success for oneself and stakeholders.
• Passion for DataCamp’s mission of data literacy.
• Proven track record of success in analytics for performance marketing.
• 4+ years of experience in marketing analytics.
• Demonstrated experience in LTV estimation, attribution modeling, marketing mix modeling, and marketing performance analysis.
• High proficiency in SQL, R (Tidyverse), or Python.
• 2+ years of experience using BI Tools (Tableau, Looker, etc.).
• Strong storytelling skills with a track record of presenting to both technical and non-technical audiences.
• Strong problem-solving skills, with the ability to develop rigorous and defensible solutions to complex and open-ended problems.
• Strong interpersonal and relationship-building skills.
• Knowledge of web analytics tracking and tools such as GTM, GA4, Adobe Analytics, Heap, etc.
• Hands-on experience with data pipelines via tools like dbt or Airflow.

What’s in it for you?

• A competitive salary.
• Learning and development opportunities, including a conference budget and external training.
• Flexible working hours.
• International company retreats.
• Opportunity to work with a great team.