Senior Manager, Strategic Focus Club Marketing at Equinix

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fitness, Lifestyle, Health and WellnessIndustries

Requirements

Passion for high performance living and fitness
High performing individual passionate about winning and inspiring others
Experience in data-driven decision making and building scorecards based on key performance indicators
Strong analytical skills for diagnosing business challenges like retention, attrition, or awareness gaps
Expertise in market research, consumer behavior analysis, competitive landscapes, and audience segmentation
Ability to translate data insights into actionable marketing strategies
Proficiency in defining, tracking, and evaluating key performance metrics aligned with growth and profitability goals
Leadership in developing and executing multi-channel marketing plans
Experience partnering with creative teams on campaign vision and messaging
Skills in ROI evaluation and prioritizing marketing initiatives
Strong cross-functional collaboration with senior leadership, regional VPs, sales directors, and club general managers

Responsibilities

Partner with Business Insights teams to identify focus Clubs using a data-driven scorecard based on KPIs
Diagnose business challenges (e.g., retention, attrition, awareness gaps) and develop targeted marketing plans
Define and track KPIs to evaluate marketing effectiveness and align with enterprise growth goals
Act as strategic advisor to senior leadership on local market trends, competitive positioning, and growth opportunities
Lead in-depth market assessments on local consumer behavior, competitive landscapes, and opportunities
Leverage data to refine audience segmentation, member experiences, and acquisition/retention campaigns
Translate analytics into actionable insights for creative development and media planning
Design and oversee tailored, multi-channel marketing plans for focus Clubs' business objectives
Partner with Creative team to drive vision, messaging, strategic consistency, innovation, and alignment for local campaigns
Evaluate and prioritize marketing initiatives based on ROI, audience potential, and long-term impact
Collaborate cross-functionally with Senior Director of Local Marketing, Regional VPs, Sales Directors, Club General Managers, and other leaders to shape go-to-market plans
Drive measurable growth, engagement, member retention, lead generation, member acquisition, and brand impact across high-priority Clubs

Skills

Marketing Strategy

Club Marketing

Member Retention

Growth Strategies

Engagement

Localized Marketing

Marketing Execution

Equinix

Digital infrastructure company

About Equinix

Equinix's mission is to provide a vendor-neutral multitenant data center where competing networks can securely connect and share data traffic. They interconnect industry-leading organizations such as finance, manufacturing, retail, transportation, government, healthcare and education across a digital-first world.

N/AHeadquarters

1998Year Founded

N/ACompany Stage

10,001+Employees