Senior Manager, PR and Influencer- UKI at Sol de Janeiro

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

BeautyIndustries

Requirements

Bachelor’s degree in PR, Communications, Marketing, Journalism, or a related field
+5 years of experience in PR and influencer marketing within beauty, lifestyle, or consumer goods (in-house or agency)
Track record of building impactful media and influencer programs across multiple markets
Strong understanding of social platforms, influencer trends, and performance measurement tools (e.g., Tribe Dynamics, Creator IQ, Meltwater)
Exceptional written and verbal communication skills with experience in story

Responsibilities

Lead the development and execution of PR and influencer strategies across UKI in alignment with local brand priorities
Collaborate with agency partners to ensure effective and consistent communications and campaign rollouts
Stay ahead of social, cultural, and platform trends to inform regional tactics and storytelling approaches
Build and maintain strong relationships with key media, content creators, and tastemakers across beauty, lifestyle, and wellness
Oversee all influencer activities from identification and briefing to content approvals, negotiations, and reporting
Ensure accurate segmentation of influencer and press lists for targeted seeding and outreach
Drive high-impact campaigns including product launches, influencer activations, and earned media strategies
Coordinate regional event planning and ensure flawless execution in line with brand image
Align with Marketing to integrate PR and influencer content into broader campaigns
Align with retailer social teams to brief and integrate content into retailer campaigns
Manage UKI PR and influencer budgets, ensuring efficiency, compliance, and performance tracking
Define and report on KPIs such as earned media value (EMV), engagement, reach, sentiment, and ROI
Analyse campaign performance and contribute actionable insights to enhance results
Support and mentor junior team members or market collaborators
Serve as a key regional point of contact for internal cross-functional teams and global brand counterparts
Contribute to strategic planning, calendar alignment, and knowledge sharing across the broader marketing team
Partner with global communications and agency teams on any issues requiring brand protection or crisis response

Skills

Public Relations

Influencer Marketing

Media Relations

Strategic Planning

Campaign Development

Storytelling

Relationship Management

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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