Senior Manager, NA Media Relations, Basketball at Nike

New York, New York, United States

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$127,000 – $267,700Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, CommunicationsIndustries

Requirements

Passion for sport, particularly basketball
Ability to deliver new ways of thinking and deepen Nike's sport-culture relationship with media and consumers
Proactive, creative, and solutions-oriented mindset
Culturally curious, sport obsessed, with an eye for design and trends
Appreciation for art and understanding of popular culture
Positive, team-oriented mindset
Curious with strong strategic instincts
Exceptional relationship skills
Ability to handle ambiguity and work across a global, corporate matrix

Responsibilities

Responsible for media engagement and building audience-right media strategies
Creating and leading engaging communications storytelling and experiences to help Nike reach new audiences and amplify the brand’s reach
Managing media relations and communications with audiences and communities across the United States and Canada, with a sharp focus on basketball
Carving resonant storytelling and influence for the Nike brand
Building cut-through media strategies
Helping lead, redefine, cultivate, and develop expressions of sport and style that challenge convention and permeate culture in new and inventive ways
Igniting purposeful conversations around Nike’s most powerful basketball stories
Building new, innovative, and creative networks
Cultivating a forward-looking approach to communications strategies that leverage the ever-changing media and highly engaged consumer landscape
Contributing at every stage of the planning process and helping shape direction as a member of the media relations team

Skills

Key technologies and capabilities for this role

Media RelationsCommunications StrategyStorytellingMedia EngagementBasketball MarketingPublic RelationsBrand AmplificationAudience Strategy

Questions & Answers

Common questions about this position

What is the salary range for the Senior Manager, NA Media Relations position?

The annual base salary ranges from $127,000.00 in the lowest geographic market to $267,700.00 in the highest geographic market, varying based on location, qualifications, skills, and experience.

Is this role remote or based in a specific location?

The role is based in New York, NY.

What skills and qualities are required for this position?

The role requires being proactive, creative, solutions-oriented, culturally curious, sport-obsessed, with an eye for design and trends, and an appreciation for art and popular culture. Candidates should also have a passion for sport, ability to deliver new ways of thinking, and a positive, team-oriented mindset.

What is the company culture like at Nike?

Nike's culture thrives by embracing diversity and rewarding imagination, seeking achievers, leaders, and visionaries. It is a place to explore potential, obliterate boundaries, and push the edges of what can be, with the Global Communications team being community-minded, purpose-driven, and focused on innovative brand stories.

What makes a strong candidate for this role?

Strong candidates will have experience in media relations, building media strategies, and leading communications storytelling, particularly with a focus on basketball and sport-culture. They should demonstrate a proactive, creative approach and strategic thinking to amplify Nike's brand.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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