Senior Manager, Fashion Communications at eBay

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, EcommerceIndustries

Requirements

8-10 years of fashion PR experience, with a mix of agency and in-house leadership preferred
Strong network of fashion media, editors, stylists, and influencers across global markets
Demonstrated success in developing and leading integrated PR campaigns for global brands or fashion platforms
Deep understanding of fashion industry dynamics, sustainability, and resale trends
Strong creative instincts and the ability to translate business priorities into media-worthy narratives
Proven ability to influence, collaborate, and deliver in a fast-paced, matrixed environment

Responsibilities

Own the Fashion Narrative: Craft and evolve eBay’s fashion story to emphasize assortment, trust, and community
Lead Integrated Campaigns: Build and execute innovative communications campaigns that highlight eBay’s role in the fashion resale economy
Drive Earned Media Excellence: Secure consistent coverage across fashion, lifestyle, and business outlets, elevating eBay’s visibility and relevance with consumers and industry
Build Influencer Partnerships: Partner with creators, stylists, and tastemakers who authentically connect eBay to modern fashion culture
Collaborate Across Teams: Work closely with the Fashion Business, Marketing, Merchandising, and Creative teams to support major fashion moments and seasonal campaigns
Manage Global Agencies: Direct agency partners to execute strategic, on-brand storytelling across markets
Spot Trends and Opportunities: Identify fashion and cultural moments where eBay can authentically lead the conversation

Skills

Earned Media

Media Relations

Communications Strategy

Storytelling

Integrated Campaigns

Fashion Communications

Circular Fashion

Recommerce

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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