Senior Manager, Amazon & Marketplace Sales – Devices (UK & Europe)

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025, across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 600 (and growing!) remote-first employees. For more information, please visit life360.com.

This role is remote-first, but frequent travel to London, including monthly office visits, is required. Applicants must be based in the UK to be considered for the role.

The UK-based salary range for this position is £60,000 - 70,500 with an additional performance-based cash bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience.

About the Job

We seek a highly experienced Senior Manager of Amazon & Marketplaces to lead commercial growth and execution across Amazon and key European marketplaces. This role will be directly responsible for delivering the Amazon revenue forecast, managing vendor relationships, and ensuring best-in-class operational execution. This role is critical in supporting Life360’s growing international footprint and will report to the Senior Director of Sales, Devices, and EMEA.

You will own the Amazon Vendor Manager relationship, drive promotional planning and catalog integrity, and partner closely with our Amazon agency to ensure paid media supports country-specific sales goals. This is not a performance marketing role - it’s a senior sales leadership position focused on commercial performance, vendor negotiation, and cross-functional coordination to drive growth across our UK and EU Marketplaces. This is an ideal role for someone with deep Amazon experience who is ready to take ownership of a high-growth, high-visibility channel.

What You’ll Do

• Own the commercial relationship with our Amazon Vendor Manager and AVS across the UK and EU markets.
• Serve as the sales lead for Amazon and Marketplaces, aligning regional strategy with business goals.
• Own account plans and deliver against forecast on revenue, margin, and sell-through targets.
• Coordinate with our Amazon agency to ensure advertising strategy supports country-level sales objectives.
• Lead joint business planning and promotional calendar execution, ensuring cross-functional readiness.
• Manage catalog health, product mix, and growth initiatives across regions.
• Conduct regular audits of product listings to maintain brand standards and reduce content issues.
• Monitor performance across Amazon, Bol, and other marketplaces, identifying opportunities for optimization.
• Partner with internal teams and agencies (Creative, Marketing, Finance, Ops) to ensure smooth execution of go-to-market initiatives.
• Represent the Amazon and marketplace business in QBRs and cross-functional business reviews.

What We’re Looking For

• 5+ years of experience working directly with Amazon Vendor Central.
• Strong background in managing commercial relationships with Amazon Vendor Managers across the UK/EU.
• Proven success in delivering against revenue targets and building country-level account strategies.
• Deep operational expertise across product setup, catalogue health, PDP optimization, and promotions.
• Experience coordinating with Amazon agencies or internal marketing teams to align media with sales goals.
• High attention to detail and ownership mindset.