Senior Influencer Manager, Diablo | Irvine, CA at Activision-Blizzard

Irvine, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, MarketingIndustries

Requirements

13+ years of experience working professionally on relationships within the influencer/content creator space
13+ years of experience working on strategies tied to marketing, social or influencer related programs
Strong experience working closely with internal teams across PR, Community, Publishing, Digital Marketing and more to support effective global campaigns
Experience working with agencies across various disciplines
Intrinsic knowledge and understanding of current and ongoing trends within the content creator space, including the mobile and PC gaming market
Familiarity with major content platforms such as Twitch, YouTube, and TikTok
Strong communication skills to work closely and effectively with dedicated and influential players
Ability to operate quickly and effectively in a fast-paced environment
Ability to advocate for content creators' needs to collaborators at various levels
Experience and ability to confidently communicate about Blizzard products with the public
Knowledgeable, approachable, focused, and driven toward mutually-beneficial opportunities
Strong strategic ability to build out comprehensive plans related to influencer marketing and drive results from campaigns

Responsibilities

Drive overall strategy behind influencer campaigns and programs for all Diablo titles, including mobile
Lead initiatives between influencers and marketing
Serve as a key point of contact at Blizzard for content creators, fansites, cosplayers, artists, podcasters, and more
Develop, execute, and support influencer marketing strategies for Diablo titles, working closely with global and regional communications, publishing, PR teams, and game development teams
Develop global content creator strategy for the Diablo franchise on PC, console, and mobile
Serve as the primary point of contact for internal and external partners
Work with large comprehensive paid campaigns to bolster marketing efforts during key tentpole moments
Work with a team of community professionals to champion positive relationships with players and content creators
Help build and grow a strong and diverse group of creators across numerous subject areas for the franchise
Maintain constant visibility and understanding of new and ongoing trends within the influencer and content creator environment
Build out community programs in-tandem with influencer work to benefit larger overall Go-to-Market campaigns
Participate in discussions about ongoing priorities

Skills

Influencer Management

Content Creator Relations

Twitch

YouTube

TikTok

Social Media Marketing

Gaming Trends

PC Gaming

Mobile Gaming

Community Management

Campaign Strategy

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Mental Health Support

Wellness Program

Relocation Assistance

Risks

Employee morale issues due to layoffs could affect productivity and innovation.

Backlash from the Microsoft acquisition may impact game development and community trust.

Loss of key talent to competitors could weaken strategic capabilities.

Differentiation

Activision Blizzard boasts iconic franchises like Call of Duty and World of Warcraft.

The company excels in cross-platform play, enhancing player engagement and retention.

Activision Blizzard's esports division capitalizes on growing viewership and sponsorships.

Upsides

Microsoft's acquisition could provide resources for innovation and expansion.

Cloud gaming services offer a broader audience without high-end hardware needs.

Augmented reality gaming experiences present new opportunities for franchise expansion.

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