Senior Influencer Manager, Diablo | Irvine, CA at Activision-Blizzard

Irvine, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, MarketingIndustries

Requirements

13+ years of experience working professionally on relationships within the influencer/content creator space
13+ years of experience working on strategies tied to marketing, social or influencer related programs
Strong experience working closely with internal teams across PR, Community, Publishing, Digital Marketing and more to support effective global campaigns
Experience working with agencies across various disciplines
Intrinsic knowledge and understanding of current and ongoing trends within the content creator space, including the mobile and PC gaming market
Familiarity with major content platforms such as Twitch, YouTube, and TikTok
Strong communication skills to work closely and effectively with dedicated and influential players
Ability to operate quickly and effectively in a fast-paced environment
Ability to advocate for content creators' needs to collaborators at various levels
Experience and ability to confidently communicate about Blizzard products with the public
Knowledgeable, approachable, focused, and driven toward mutually-beneficial opportunities
Strong strategic ability to build out comprehensive plans related to influencer marketing and drive results from campaigns

Responsibilities

Drive overall strategy behind influencer campaigns and programs for all Diablo titles, including mobile
Lead initiatives between influencers and marketing
Serve as a key point of contact at Blizzard for content creators, fansites, cosplayers, artists, podcasters, and more
Develop, execute, and support influencer marketing strategies for Diablo titles, working closely with global and regional communications, publishing, PR teams, and game development teams
Develop global content creator strategy for the Diablo franchise on PC, console, and mobile
Serve as the primary point of contact for internal and external partners
Work with large comprehensive paid campaigns to bolster marketing efforts during key tentpole moments
Work with a team of community professionals to champion positive relationships with players and content creators
Help build and grow a strong and diverse group of creators across numerous subject areas for the franchise
Maintain constant visibility and understanding of new and ongoing trends within the influencer and content creator environment
Build out community programs in-tandem with influencer work to benefit larger overall Go-to-Market campaigns
Participate in discussions about ongoing priorities

Skills

Key technologies and capabilities for this role

Influencer ManagementContent Creator RelationsTwitchYouTubeTikTokSocial Media MarketingGaming TrendsPC GamingMobile GamingCommunity ManagementCampaign Strategy

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

This role is anticipated to be a hybrid work position, with some work on-site and some work from home, based in Irvine, California.

What experience is required for this position?

Candidates need 13+ years of experience working professionally on relationships within the influencer/content creator space and 13+ years working on strategies tied to marketing, social, or influencer-related programs.

What salary or compensation does this role offer?

This information is not specified in the job description.

What does the team environment look like?

This is a fast-paced environment as part of the Diablo Social & Content Marketing team and Community team, requiring the ability to operate quickly, collaborate with global teams, and advocate for content creators.

What makes a strong candidate for this role?

A strong candidate has intrinsic knowledge of content creator trends in mobile and PC gaming, familiarity with platforms like Twitch, YouTube, and TikTok, strong communication skills, and experience working with agencies and internal teams on global influencer campaigns.

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Mental Health Support

Wellness Program

Relocation Assistance

Risks

Employee morale issues due to layoffs could affect productivity and innovation.

Backlash from the Microsoft acquisition may impact game development and community trust.

Loss of key talent to competitors could weaken strategic capabilities.

Differentiation

Activision Blizzard boasts iconic franchises like Call of Duty and World of Warcraft.

The company excels in cross-platform play, enhancing player engagement and retention.

Activision Blizzard's esports division capitalizes on growing viewership and sponsorships.

Upsides

Microsoft's acquisition could provide resources for innovation and expansion.

Cloud gaming services offer a broader audience without high-end hardware needs.

Augmented reality gaming experiences present new opportunities for franchise expansion.

Land your dream remote job 3x faster with AI

Try Jobo Free