[Remote] Senior Google Ads Specialist at Wellth

The Senior Google Ads Specialist will manage multi-million dollar SEM budgets, optimizing towards long-term scale and profitability. They will manage and optimize Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, and YouTube, to achieve business goals. Responsibilities include analyzing campaign performance data and onsite and funnel metrics, identifying trends, and providing actionable insights to ensure pacing to targets and drive incremental business growth. The specialist will set the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively. They will plan and implement experiments, including A/B and multivariate tests of campaign variables, to increase the efficiency of campaign budgets and drive ROI improvements. Additionally, they will recommend creative and landing page strategies, consult on creative and landing page optimizations, track KPIs to assess performance, and communicate performance and recommendations for continuous improvement to relevant business stakeholders. The role also involves conducting regular competitive research and analysis, actively collaborating with colleagues from other teams to achieve performance goals, and maintaining partnerships with paid search ad vendors while staying up-to-date with industry trends and best practices.