Senior Global Product Program Manager - Cathworks at Medtronic

Santa Rosa, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MedTech, CardiovascularIndustries

Requirements

Product and portfolio management skills to develop global marketing plans
Ability to reach physician customers through multi-channel marketing campaigns
Experience leading the development of short and long-term strategic marketing plans integrating commercial strategy, product promotion, internal training, evidence strategy, and medical education
Capability to lead teams to achieve ambitious goals that meet business goals and ensure successful customer response
Experience working closely with regional marketing peers to drive geography expansion, commercial performance, account targeting and segmentation, communications, training, pricing, forecasting, and evidence dissemination globally
Skills in developing unique positioning and messaging for products like FFRangio, clinical data releases, and portfolio integration
Ability to monitor competitive product launches, clinical data releases, and trends, and prepare response plans while driving regional execution
Experience building relationships with key opinion leaders and leading physician discussions at regional programs, key account visits, and international conferences
Expertise in providing support to global sales & marketing teams via training, regional customer programs, and key account visits
Ability to represent the ‘voice of the customer’ and drive optimal utilization of market information and analysis for insights and decision-making
Skills in developing and executing plans for conferences, seminars, and webinars
Capability to provide senior management and cross-functional partners with updates, reports, content, and presentations
Coaching and mentoring skills for product managers
Ability to build relationships with internal stakeholders to understand, define, and drive key elements of marketing
Willingness to travel 20%-25%

Responsibilities

Build out the team responsible for global marketing for CathWorks and additional digital transformation business offerings
Lead the development of short and long-term strategic marketing plans integrating commercial strategy, product promotion, internal training, evidence strategy, and medical education
Lead teams to achieve ambitious goals that meet business goals and ensure successful response from customers
Work closely with regional marketing peers to drive geography expansion and commercial performance, account targeting and segmentation, communications, training, pricing, forecasting, and evidence dissemination globally
Develop unique positioning and messaging for FFRangio, clinical data releases, and combining FFRangio with the rest of the Coronary portfolio
Monitor competitive product launches, clinical data releases, and trends; prepare response plans and drive regional execution of competitive sales and marketing initiatives
Build relationships with key opinion leaders; actively lead physician discussions related to the coronary product portfolio at regional programs, key account visits, and international conferences; incorporate their input into marketing plans
Provide expert support to global sales & marketing teams via training, regional customer programs, and key account visits
Represent the ‘voice of the customer’ and drive optimal utilization of market information and analysis to guide insights and decision-making
Develop and execute impactful plans for conferences, seminars, and webinars that enhance relationships, provide educational value, and promote product benefits
Provide senior management and cross-functional partners with updates, reports, content, and presentations regarding marketing initiatives
Coach and mentor product managers to boost team performance
Build relationships with internal stakeholders to understand, define, and drive key elements of marketing

Skills

Product Management

Program Management

Global Marketing

Portfolio Management

Digital Transformation

Artificial Intelligence

Marketing Strategy

Cross-Functional Collaboration

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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