Senior Game Designer (Live Ops & Expansions) - Match-3 at Voodoo

Barcelona, Catalonia, Spain

Voodoo Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Gaming, Casual GamesIndustries

Requirements

  • 5+ years of professional experience in game design
  • Proven focus on live-ops, events, or seasonal content for a mature free-to-play game
  • Direct experience designing for the casual puzzle or match-3 audience is highly preferred
  • Deep understanding of game design principles, UX best practices, and free-to-play economies
  • Demonstrated ability to drive data-informed decision-making throughout the design process
  • Track record of successfully launching and iterating on live events that drive engagement metrics
  • Strong understanding of player retention mechanics and engagement loops
  • Experience with seasonal content strategies and roadmap planning
  • Ability to design and balance progression systems and reward structures
  • Excellent collaboration skills with ability to work across Product, Art, UX, and Engineering teams
  • Proven ability to rapidly prototype, test, and iterate based on live data and player feedback
  • Ownership mindset

Responsibilities

  • Seasonal Strategy Ownership: Partner with the Design Lead and Product Manager to define and align the 90-day Live Ops strategy
  • End-to-End Event Design: Lead complete event design lifecycle, from initial concept to final tuning and release
  • Engagement Loop Design: Design and tune event loops, progression systems, and rewards to maximize retention and engagement
  • Unified Seasonal Progression: Drive cohesive seasonal progression across all features and content releases to create a unified player experience
  • Cross-Functional Collaboration: Work daily with Product, Art, UX, and Tech teams to ensure high-quality, feasible execution of the design vision
  • Data-Driven Iteration: Use data analysis tools and player feedback to rapidly iterate on existing and new features
  • Content Innovation: Design compelling, high-quality content that rewards consistent play and addresses player needs for novelty, freshness, and continuous challenge
  • Strategic Content Sequencing: Ensure strategic alignment and quality of all seasonal content to drive player lifetime value
  • Player Experience Focus: Own the overarching player journey outside of the core loop to unlock new levels of engagement
  • Quality Assurance: Maintain high standards for all Live Ops content to prevent player fatigue and retention decay

Skills

Game Design
Live Ops
Match-3
Event Design
Seasonal Strategy
Mechanical Design
Economic Tuning
Player Engagement

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters
2013Year Founded
$480.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, GamingIndustries
501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.
Questopia's launch in China could face regulatory challenges.
Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.
The company specializes in hyper-casual games, attracting a broad audience globally.
Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.
Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.
Successful launch of Questopia in China expands Voodoo's market presence.

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