Senior Financial Analyst at Babylist

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

At least 3-5 years of experience, ideally with experience in an FP&A role in a high growth consumer technology or e-commerce company
Strong background in E-commerce and associated metrics and concepts, such as AOV, gross to net, unit economics, gross margin vs contribution margin, etc
Strong attention to detail, with the ability to ensure accuracy and precision in financial analysis, reporting, and modeling
Advanced Excel skills with expertise in financial modeling, scenario analysis, and large dataset management
Excellent analytical and problem-solving skills, with the ability to interpret complex financial data and provide actionable insights
Exceptional communication and presentation skills (including data visualization), with the ability to effectively communicate financial information to non-financial stakeholders
Strong sense of ownership, intellectual curiosity and an ability to think creatively and critically and thrive in a fast-paced, dynamic environment and manage multiple priorities
Passion to continuously provide exceptional customer service to all internal business partners
Demonstrated expertise in synthesizing large datasets from business intelligence platforms and financial systems to empower an organization to efficiently plan and monitor financial performance
Bachelor's degree in economics, Finance or a related field. MBA is plus
Bonus! Prior experience analyzing pricing and promotional performance, with a focus on ROI and financial impact

Responsibilities

Monthly financial business review preparation for the E-commerce business, providing insights on sales, margins, and trends
Own E-commerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning and Accounting
Support development of pricing and promotional strategies, including ROI analysis and optimization
Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals
Deliver SKU and departmental reporting from revenue through margin
Ensure data integrity (inferred from context of role focus on accuracy and reporting)

Skills

Key technologies and capabilities for this role

Financial AnalysisE-commerceMargin OptimizationReportingMerchandisingSupply ChainAccountingData Analysis

Questions & Answers

Common questions about this position

Is this a remote position?

Babylist is a remote-first company, with HQ team members located across the U.S. and Canada, meeting in person twice a year—once as a company and once by department.

What is the salary range for this Senior Financial Analyst role?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 3-5 years of experience, ideally in FP&A in high-growth consumer tech or e-commerce, strong e-commerce metrics knowledge (AOV, gross to net, unit economics, margins), advanced Excel for financial modeling, analytical/problem-solving skills, and excellent communication for non-financial stakeholders.

What is the company culture like at Babylist?

Babylist is remote-first, purpose-driven, and focused on achieving results together from anywhere, with in-person meetings twice a year to strengthen relationships.

What makes a strong candidate for this Senior Financial Analyst position?

Strong candidates have FP&A experience in high-growth e-commerce, expertise in e-commerce metrics and financial modeling, attention to detail, analytical skills, communication abilities, ownership, intellectual curiosity, and thrive in fast-paced environments.

Babylist

Comprehensive baby registry platform for parents

About Babylist

Babylist provides a universal baby registry platform that allows expecting and new parents to compile baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials. Babylist differentiates itself from competitors by offering a comprehensive solution that combines affiliate marketing, direct sales, and curated product recommendations, generating revenue through affiliate commissions, exclusive curated kits, and advertising partnerships. The company's goal is to simplify the baby registry process for parents, ensuring they have all the necessary items for their growing families while enhancing user engagement with offerings like a free box of goodies for new registrants.

Oakland, CaliforniaHeadquarters

2011Year Founded

$38.9MTotal Funding

SERIES_CCompany Stage

Education, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Sick Leave

Remote Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Company Equity

Risks

Increased competition from Lalo could draw customers away from Babylist.

Integration challenges with Expectful may distract from Babylist's core business.

Reliance on affiliate marketing exposes Babylist to changes in partner terms.

Differentiation

Babylist offers a universal registry platform integrating products from any store.

The platform combines affiliate marketing, direct sales, and curated recommendations for revenue.

Expert-vetted guides and interactive checklists enhance informed decision-making for parents.

Upsides

Acquisition of Expectful expands Babylist's offerings into health and wellness.

Growing demand for eco-friendly products aligns with Babylist's product recommendations.

AI integration can enhance personalized shopping experiences on Babylist's platform.

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