Senior Financial Analyst at Babylist

United States

Babylist Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, RetailIndustries

Requirements

  • At least 3-5 years of experience, ideally with experience in an FP&A role in a high growth consumer technology or e-commerce company
  • Strong background in E-commerce and associated metrics and concepts, such as AOV, gross to net, unit economics, gross margin vs contribution margin, etc
  • Strong attention to detail, with the ability to ensure accuracy and precision in financial analysis, reporting, and modeling
  • Advanced Excel skills with expertise in financial modeling, scenario analysis, and large dataset management
  • Excellent analytical and problem-solving skills, with the ability to interpret complex financial data and provide actionable insights
  • Exceptional communication and presentation skills (including data visualization), with the ability to effectively communicate financial information to non-financial stakeholders
  • Strong sense of ownership, intellectual curiosity and an ability to think creatively and critically and thrive in a fast-paced, dynamic environment and manage multiple priorities
  • Passion to continuously provide exceptional customer service to all internal business partners
  • Demonstrated expertise in synthesizing large datasets from business intelligence platforms and financial systems to empower an organization to efficiently plan and monitor financial performance
  • Bachelor's degree in economics, Finance or a related field. MBA is plus
  • Bonus! Prior experience analyzing pricing and promotional performance, with a focus on ROI and financial impact

Responsibilities

  • Monthly financial business review preparation for the E-commerce business, providing insights on sales, margins, and trends
  • Own E-commerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning and Accounting
  • Support development of pricing and promotional strategies, including ROI analysis and optimization
  • Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals
  • Deliver SKU and departmental reporting from revenue through margin
  • Ensure data integrity (inferred from context of role focus on accuracy and reporting)

Skills

Financial Analysis
E-commerce
Margin Optimization
Reporting
Merchandising
Supply Chain
Accounting
Data Analysis

Babylist

Comprehensive baby registry platform for parents

About Babylist

Babylist provides a universal baby registry platform that allows expecting and new parents to compile baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials. Babylist differentiates itself from competitors by offering a comprehensive solution that combines affiliate marketing, direct sales, and curated product recommendations, generating revenue through affiliate commissions, exclusive curated kits, and advertising partnerships. The company's goal is to simplify the baby registry process for parents, ensuring they have all the necessary items for their growing families while enhancing user engagement with offerings like a free box of goodies for new registrants.

Oakland, CaliforniaHeadquarters
2011Year Founded
$38.9MTotal Funding
SERIES_CCompany Stage
Education, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
401(k) Retirement Plan
401(k) Company Match
Health Savings Account/Flexible Spending Account
Paid Vacation
Paid Sick Leave
Remote Work Options
Flexible Work Hours
Wellness Program
Mental Health Support
Company Equity

Risks

Increased competition from Lalo could draw customers away from Babylist.
Integration challenges with Expectful may distract from Babylist's core business.
Reliance on affiliate marketing exposes Babylist to changes in partner terms.

Differentiation

Babylist offers a universal registry platform integrating products from any store.
The platform combines affiliate marketing, direct sales, and curated recommendations for revenue.
Expert-vetted guides and interactive checklists enhance informed decision-making for parents.

Upsides

Acquisition of Expectful expands Babylist's offerings into health and wellness.
Growing demand for eco-friendly products aligns with Babylist's product recommendations.
AI integration can enhance personalized shopping experiences on Babylist's platform.

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