Senior Marketing Manager, LATAM
Life360Salary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, TechnologyIndustries
Requirements
- 5+ years experience in field or similar marketing role, cybersecurity experience preferred
- Proven ability to plan and execute strategic campaigns
- Strong communication skills, able to build and maintain relationships
- Self motivated, proactive thinker
- Strong team player, with the ability to work with multiple stakeholders
- Demonstrated analytical, organizational, negotiation, and project management skills
- Willing to travel (~20 - 30%)
- SFDC, HubSpot knowledge a plus
Responsibilities
- Set regional field marketing strategy in partnership with sales and channel teams
- Create demand through various marketing tactics including integrated campaigns, conferences and local events, account-based marketing (ABM) programs, industry-specific campaigns, joint channel and tech alliance marketing activities, and more
- Monitor and report on campaign results and effectiveness, including ROI, and recommend changes as needed
- Collaborate and optimize communication with Corporate/Product Marketing and Demand Generation on successful strategies for increasing event participation, revenue growth, and community awareness
- Ensure that content is aligned with corporate go-to-market messaging and positioning
- Work closely with partnership teams to identify and cultivate partner relationships. Execute on general event logistics as needed (venue search, marketing invites, staffing, onsite coordination, etc.)
- Manage prospect lists between the company's CRM and marketing automation databases and vendors' progress (export and import)
- Manage vendors assisting with demand generation such as content syndication groups, graphic designers, fulfillment agencies
- Coordinate initiatives across internal teams and vendors
- Provide regional assistance to marketing initiatives as required
- Provide feedback to relevant stakeholders based on sales and prospect feedback
Skills
Demand Generation
Account-Based Marketing
ABM
Events Management
Digital Campaigns
Paid Advertising
Lead Nurturing
CRM
Marketing Automation
ROI Analysis
Vendor Management
Field Marketing
Recorded Future
Provides machine-readable threat intelligence solutions
About Recorded Future
Recorded Future provides threat intelligence in the cybersecurity industry by gathering and analyzing information about potential threats to organizations. Their intelligence is delivered in a machine-readable format, making it easy for clients like threat analysts and security teams to integrate with their existing systems. Unlike competitors, Recorded Future focuses on partnerships with Value Added Resellers (VARs) to enhance their offerings and provide comprehensive support. The company's goal is to help organizations lower the risk of cyber attacks through effective threat intelligence.
Somerville, MassachusettsHeadquarters
2009Year Founded
$57.1MTotal Funding
ACQUISITIONCompany Stage
CybersecurityIndustries
1,001-5,000Employees
Benefits
Professional development and career advancement
Flexible work environment, be yourself
Generous vacation policy
Wellness programs
Company outings
Competitive compensation and benefits
Free snacks, drinks, and coffee in the office
Parental leave program
Environmentally conscious
Risks
Integration challenges with Mastercard's systems could delay synergy realization post-acquisition.
The acquisition may shift strategic priorities, alienating clients preferring independent operations.
Competitive pressures from European cybertech firms may impact the Filigran partnership.
Differentiation
Recorded Future offers machine-readable threat intelligence for seamless integration with security systems.
The company indexes data from open, dark web, and technical sources for comprehensive insights.
Recorded Future partners with VARs, enhancing their reach and providing hands-on support.
Upsides
Mastercard's acquisition enhances Recorded Future's AI capabilities for improved cybersecurity services.
Integration with XDR platforms offers a comprehensive security approach for Recorded Future.
The rise of zero-trust models allows Recorded Future to tailor its threat intelligence offerings.
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