Senior Executive - Qualitative at Nielsen

Karachi, Pakistan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Consumer InsightsIndustries

Requirements

2-4 years’ Client Service or industry experience
Diverse practical experience in different qualitative research methods (e.g., moderation, running focus groups, ethnography, in-depth/expert interviews, applying projective techniques, etc.)
Strong research discipline and exposure, with ability to synergize both quantitative and qualitative research
Result-focused; optimistic; loves changes and making a difference
Good interpersonal skills, with the ability to develop relationships internally and at the client organization
Strong time management skills and prioritization ability, with gradually declining supervision
Ability to respond to inquiries of higher complexity with limited supervision
Strong storytelling skills, able to take clients through the solution offered and gain their buy-in and satisfaction
Ability to coach and support junior executives
Strong levels of client satisfaction achieved
Strong interest in Qualitative research
Experience of working with (or previous academic studies within) Ethnography, Semiotics, Design thinking, UI/UX are valuable

Responsibilities

Maintain a client service orientation by managing day-to-day administration of client service and coordinating the analysis and reporting of assigned research projects
Build effective relationships with client representatives
Own reporting, including report maintenance, business issue analysis, and solution integration
Understand the client's brief and decide on the research objective
Finalize the proposal and determine appropriate costs for the study
Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations
Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (incl. reporting and presentation)
Build and maintain relationships with other clients, support teams to ensure quality and timely service levels are exceeded
Build strong relationships with clients through empathetic understanding of clients’ needs/requirements and consultative advisory
Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research
Lead the qualitative research team and support the quality of research output as well as the engagement & client management of the practice area

Skills

Key technologies and capabilities for this role

Qualitative ResearchClient ManagementResearch DesignData AnalysisReport WritingConsultative StorytellingProposal DevelopmentInsight DeliveryConsumer BehaviorMarket Research

Questions & Answers

Common questions about this position

Is this position remote or on-site?

The position is on-site.

What skills and experience are required for this role?

Candidates need a strong interest in Qualitative research, with valuable experience in Ethnography, Semiotics, Design thinking, and UI/UX. The role requires managing qualitative research projects independently and in teams, client relationship building, and delivering actionable insights through analysis and presentations.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at NIQ?

NIQ emphasizes client success through world-class insights, high customer satisfaction, and innovation in technology and qualitative research techniques. The culture supports autonomy, teamwork across local, regional, and global studies, and building strong client relationships.

What makes a strong candidate for this Senior Executive role?

A strong candidate is self-motivated, comfortable working independently and in teams, excels in client service, qualitative research design, analysis, and consultative storytelling, with experience in ethnography, semiotics, design thinking, or UI/UX.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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