Senior Ecommerce Manager at Dollar Shave Club

Durham, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Consumer Goods, Direct-to-ConsumerIndustries

Requirements

Bachelor's degree in Marketing, Business Administration, Engineering or a related field
7+ years of proven success in eCommerce management, digital marketing, or related roles, with a demonstrable track record of driving online sales growth and enhancing site experience, preferably in a DTC or retail environment
1-2+ years of deep expertise with Shopify Plus
3+ years of strong proficiency in Google Analytics (GA4) and other eCommerce optimization tools
Exceptional analytical and problem-solving skills, with the ability to interpret complex data, derive clear recommendations, and make data-driven decisions
Proven experience in driving conversion evolution thru site fu

Responsibilities

Develop and execute comprehensive eCommerce strategies and tooling to drive online sales growth, enhance customer engagement, and meet revenue targets
Identify market trends, customer preferences, and competitive landscapes to inform strategic decisions and continuously optimize site performance
Own and lead all aspects of digital merchandising, including product presentation, categorization, navigation, and promotional placements to maximize conversion rates and average order value
Team up with product teams and web development agencies, prioritize user experience improvements, conduct A/B testing, and implement new features and enhancements
Deeply understand customer needs and behaviors to create a seamless, intuitive, and engaging online experience
Identify opportunities to optimize the customer journey across various touchpoints, including supporting inbound customer journeys with landing page and product messaging
Utilize Google Analytics (including GA4) and other eCommerce optimization tools to monitor key performance metrics (e.g., online sales revenue, conversion rate, CAC, website traffic, engagement, brand awareness)
Analyze data, identify trends, provide actionable insights, and present regular reports to senior management
Partner closely with Brand, CRM, SEO, Paid Media, IT, Design, and Operations teams to execute integrated eCommerce and digital marketing strategies
Foster strong relationships and ensure operational alignment across departments and with external agencies
Proactively identify, evaluate, and implement new technologies, tools, and processes to improve efficiency and simplify existing operations
Ensure timely updates of site inventory, pricing, and product setup, driving operational planning around seasonal peaks

Skills

Key technologies and capabilities for this role

eCommerceDTCSite MerchandisingA/B TestingCustomer JourneyDigital OptimizationRevenue GrowthUser ExperienceProduct PresentationConversion Rate Optimization

Questions & Answers

Common questions about this position

What is the salary or compensation for the Senior Ecommerce Manager role?

This information is not specified in the job description.

Is this Senior Ecommerce Manager position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Senior Ecommerce Manager role?

The role requires strong eCommerce strategy execution, site merchandising and optimization skills including A/B testing, proficiency with Google Analytics (GA4) and other tools for data analysis, and the ability to collaborate cross-functionally.

What is the company culture like at Dollar Shave Club?

Dollar Shave Club has a fun, irreverent culture focused on cutting the BS, delivering real value, and bringing humor to everyday routines, while operating as an entrepreneurial and results-driven team.

What makes a strong candidate for the Senior Ecommerce Manager position?

Strong candidates are entrepreneurial, results-driven individuals skilled in data-informed decision-making, with experience driving eCommerce growth, optimizing customer journeys, and analyzing performance metrics to exceed revenue targets.

Dollar Shave Club

Subscription service for grooming products

About Dollar Shave Club

Dollar Shave Club offers a subscription service for grooming products, focusing mainly on razors and shaving supplies. Customers can sign up to receive regular deliveries of high-quality razors, shaving creams, and other personal care items at an affordable price. The subscription model allows users to bypass traditional retail stores, making it convenient to maintain their grooming needs. Unlike many competitors, Dollar Shave Club emphasizes a direct-to-consumer approach, which helps keep costs down and provides a more personalized shopping experience. The company's goal is to make grooming accessible and affordable while maintaining a fun and engaging brand presence.

Marina del Rey, CaliforniaHeadquarters

2011Year Founded

$232MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Parental Leave

Home Office Stipend

Phone/Internet Stipend

Free Dollar Shave Club Products

Risks

Increased competition from new direct-to-consumer grooming brands.

Sale to Nexus Capital Management may lead to strategic shifts impacting brand stability.

Transition to Ordergroove's platform may face technical challenges.

Differentiation

Pioneered the direct-to-consumer model in the shaving industry since 2011.

Known for humorous and edgy marketing, capturing a broad audience.

Offers a subscription service with high-quality, affordable grooming products.

Upsides

Partnership with Kodif automates 65% of customer support, reducing costs.

ERP upgrades streamline operations, enhancing online and in-store product availability.

Migration to Ordergroove's platform supports innovative and scalable subscription models.

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