Senior Director, Sales Engineering at Samba TV

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising Technology, Media, Data AnalyticsIndustries

Requirements

12-15+ years in AdTech/MarTech/Measurement; 5+ years leading managers
Track record influencing $20M+ ARR and closing complex enterprise deals
Fluent in measurement frameworks, clean rooms, identity, and TV outcomes
Working knowledge of APIs, SQL, ETL, and major clouds (AWS/Azure/GCP)
Crisp communicator with strong executive presence and negotiation skills
Builder’s mindset; scales teams, process, and quality
Trusted partner to Sales; decisive, data-driven, and calm under pressure
High empathy for clients; simplifies the complex
Bachelor’s degree required; Master’s preferred

Responsibilities

Own the global Sales Engineering function: set strategy, lead team, turn complex products into business value for C-suite
Strategy & Ops: Define SE charter, org design, coverage model, annual plan; manage headcount, budget, capacity
Leadership: Hire, develop, lead managers and senior ICs across regions; build career ladders and coaching rhythms
Revenue Impact: Lift win rate, shorten cycles, raise ACV; run value engineering, ROI models, deal reviews
Standards & Quality: Ship reference architectures and solution patterns for activation, measurement, tune-in, outcomes
Governance: Oversee security, privacy, clean-room standards; partner with Legal/InfoSec on enterprise diligence
Exec Selling: Lead C-suite workshops and POVs; navigate procurement and complex redlines with trade-offs
GTM Alignment: Shape pricing/packaging, partner strategy, lighthouse plays with Sales, Product, Marketing
Roadmap Influence: Translate field signals into product bets with Product/Data Science; validate through POCs
Enablement at Scale: Build discovery guides, objection handling, demo paths, certification for AEs/CSMs
Ecosystem: Deep alignment with clouds, clean rooms, CDPs/DSPs, data partners to unlock scale
Own SE pipeline influence, forecast hygiene; run stage-gates, technical close plans
Lead executive narratives on TV measurement, tune-in, planning, outcomes
Ensure smooth integrations (APIs, clean rooms, SQL/ETL, AWS/Azure/GCP)
Partner with CS on handoffs, time-to-value; reduce post-sale risk
Represent Samba at industry events and with strategic accounts

Skills

Sales Engineering

Strategy

Leadership

Value Engineering

ROI Models

Reference Architectures

Security

Privacy

C-suite Selling

GTM

Product Roadmap

Enablement

Forecasting

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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