Head of Global Integrated Campaigns
UserTestingSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Senior Director, Product Marketing at Constant Contact
San Francisco, California, United States
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Technology, SaaSIndustries
Requirements
- 15+ years of experience in SaaS product marketing in consumer or SMB tech, with at least 5+ years in an executive leadership role. MBA preferred
- Proven track record leading product marketing in high-growth, customer-centric organizations. Experience with SMB or prosumer audiences is a strong plus
- Exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology
- Strong analytical capabilities to interpret data and translate into actionable insights. AI champion and enabler
- Expertise in competitive analysis, pricing, packaging, and go-to-market execution
- Demonstrated ability to influence cross-functional stakeholders and drive alignment
- Inspirational leader with a builder player coach mindset
- Committed to hiring, developing, and retaining top talent
- Comfortable in fast-paced environments and shifting priorities
- Track record of expanding market share in the US and growing and launching internationally. Able to work through multiple time zones
Responsibilities
- Own global growth strategy, including market research and market opportunity identification to inform product investments
- Create and maintain our messaging strategy as we develop new offerings and enter new markets
- Help with resource allocation to ensure appropriate investment is being made in the highest yield areas
- Lead cross-functional go-to-market efforts for global markets
- Regularly engage with Executives to discuss strategic topics and updates
- Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share
- Develop clear, consistent narratives across all touchpoints—from web to sales to customer onboarding
- Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns
- Partner with corporate strategy and research team to conduct market maps, market sizing (TAM/SAM/SOM), competitive analysis, and market research to identify trends and opportunities
- Equip marketing, Sales, and Customer Success teams with tools, training, and collateral to effectively convey product value, including messaging guides, pitch decks, datasheets, case studies, claims, and proof points
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Senior Director of Product Marketing role?
Candidates need 15+ years of experience in SaaS product marketing in consumer or SMB tech, with at least 5+ years in an executive leadership role; an MBA is preferred.
What key skills are essential for this position?
The role requires exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology, strong analytical capabilities to interpret data and translate into actionable insights, and expertise in competitive analysis, pricing, packaging, and being an AI champion and enabler.
What is the salary or compensation for this role?
This information is not specified in the job description.
Is this a remote position or what is the location policy?
This information is not specified in the job description.
What makes a strong candidate for this Senior Director role?
A strong candidate has a proven track record leading product marketing in high-growth, customer-centric organizations, experience with SMB or prosumer audiences, and the ability to own global growth strategy while leading cross-functional teams.
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays
Risks
Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.
Differentiation
Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.
Upsides
Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.
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