Senior Director of Data Science & Insights at 2K

London, England, United Kingdom

2K Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, GamingIndustries

Requirements

  • Deep expertise in collecting, integrating, and analyzing diverse data inputs to uncover player opportunities and guide product designs
  • Experience leading a globally distributed team of data scientists and analysts (e.g., based in U.S. and Dublin, Ireland)
  • Ability to shape and scale analytics strategy across product, marketing, and commercial decision-making for AAA games
  • Proficiency in predictive modeling, experimentation, player segmentation, lifecycle marketing, and in-market analytics
  • Strong collaboration skills with Product, Studio, Marketing, and Commercial leaders
  • Knowledge of live service strategy, player behavior, economy, engagement, retention, and monetization
  • Experience operationalizing experimentation platforms and machine learning for personalization, feature optimization, and content performance
  • Capability to partner on scalable infrastructure and telemetry optimization

Responsibilities

  • Lead and develop a globally distributed team of data scientists and analysts
  • Champion and scale the Core Business Unit’s analytics vision to empower data-driven decision-making across game development, live services, marketing, and commercial functions
  • Leverage expertise to uncover player opportunities, define target audience personas, and guide product designs and strategic decisions
  • Collaborate with Product, Studio, Marketing, and Commercial partners to synthesize objectives, identify data sources/toolsets/partner needs, and deliver actionable insights
  • Drive systems and teams to surface player behavior, economy, and engagement insights for design, monetization, and retention in live and in-development titles
  • Guide implementation of experimentation platforms and machine learning use cases for game experience personalization, feature optimization, and content performance
  • Partner with Studio and Central Data teams to shape scalable infrastructure and telemetry for the Core BU
  • Oversee all aspects of analytical operations, including recurring analysis, ad-hoc insights, and experimentation functions across the full lifecycle of player and commercial performance

Skills

Data Science
Analytics
Predictive Modeling
Experimentation
Player Segmentation
Lifecycle Marketing
In-Market Analytics
Player Data Analysis
Business Intelligence

2K

Develops and publishes interactive video games

About 2K

2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.

Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees

Benefits

Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break

Risks

Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.

Differentiation

2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.

Upsides

2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.

Land your dream remote job 3x faster with AI