Senior Data Product Manager at Nielsen

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, Media, Consumer InsightsIndustries

Requirements

3–5 years' experience in Product Management, Analytics, Statistics, Data Science, Project Management and related areas
2–4 years’ experience in consumer insights, advertising agency, media ad sales, media planning, and/or media measurement industry
Experience working with data products in the identity resolution, measurement or data driven fields

Responsibilities

Own the Consumer Canvas data asset and ensure the evolution of the product aligns with industry growth goals
Integrate multiple data sources including third-party partners, to enrich our data product and capabilities
Develop and deliver cloud-based automation to improve dataset production and delivery
Optimize identity graph performance to support enrichment and activation use cases
Drive cross-functional alignment by partnering with product managers, engineering, client-facing teams, and clients directly to ensure timely delivery of high-impact features that meet user needs and advance business objectives
Think creatively about how to solve market problems
Partner with the sales team to deliver compelling product presentations and demos, showcasing the technical strengths of our data integration capabilities and solutions
Work closely with Data Science team to develop roadmap for the future of our product
Gather and analyze customer feedback to guide product improvements and innovation
Track and report on product performance to drive continuous improvement and business impact
Use data storytelling techniques to communicate insights and recommendations to stakeholders across product, sales, and executive leadership
Ensure data governance and compliance standards are upheld in all client-facing features and internal reporting systems
Lead analytically throughout your portfolio of projects, both quantitatively and qualitatively
Be relentless in seeking and soaking up market information from consumers and clients
Define and measure success metrics to identify and prioritize to improve results

Skills

Product Management

Data Products

Cloud Automation

Identity Graph

Data Integration

Consumer Insights

Marketing Strategy

UX/UI

Cross-functional Collaboration

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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