Senior Data Analyst, Marketing at Turo

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, MarketplaceIndustries

Requirements

4+ years in a marketing, growth, or product analytics role, preferably at a high-growth tech or marketplace company
Direct experience working with the outputs of advanced measurement models (e.g., Marketing Mix Modeling, multi-touch attribution) to influence strategic decisions
Proven track record of designing, executing, and analyzing marketing experiments (e.g., A/B tests, incrementality lift studies)
Experience working with marketing technology tools for event tracking (e.g., Segment), app attribution (e.g., AppsFlyer), customer engagement (e.g., MoEngage), web analytics (e.g., GA4), and familiarity with paid advertising platforms (e.g., Google Ads, Meta Ads)
Advanced proficiency in SQL
Expertise in a data visualization tool (Tableau, Power BI, Domo)
Familiarity with Python for data analysis (strong plus)
Strong business acumen and driven to find the "so what" behind the data
Excel at distilling complex topics for both technical and non-technical audiences
Build trust with stakeholders and operate as a true strategic partner
Proactive, self-starting problem solver comfortable with ambiguity and takes full ownership of work from initial question to final recommendation

Responsibilities

Serve as the analytical lead for the Marketing Mix Modeling (MMM) program: manage data pipelines, collaborate with MMM vendor, and translate complex model outputs into actionable insights on incrementality, channel effectiveness, and marketing ROI
Develop data-driven budget allocation models, create forward-looking scenarios to forecast outcomes, and provide analytical backbone for strategic marketing bets
Lead the Marketing Experimentation Roadmap: partner with channel owners to build and execute A/B and incrementality tests, own the measurement framework to validate MMM findings and uncover optimization levers
Spearhead strategic deep dives: proactively identify and investigate complex business questions (e.g., attribution discrepancies, channel saturation, customer lifetime value), uncovering growth opportunities
Drive cross-functional alignment: collaborate with stakeholders in Finance and Product to build a cohesive, data-driven narrative about marketing's impact on the business

Skills

Marketing Mix Modeling

MMM

Data Pipelines

A/B Testing

Incrementality Testing

Marketing ROI

Budget Allocation

Attribution Analysis

Customer LTV

Marketing Analytics

Turo

Peer-to-peer car sharing platform for rentals

About Turo

Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$451.3MTotal Funding

POST_IPO_EQUITYCompany Stage

Automotive & Transportation, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Negative incidents involving rented vehicles could damage Turo's reputation.

New competitors like ZEV co-op could capture market share with eco-friendly models.

Market volatility could impact Turo's IPO plans and investor confidence.

Differentiation

Turo offers a wide variety of vehicles, from everyday to luxury models.

The platform provides a cost-effective alternative to traditional car rental services.

Turo's commission-based model aligns its interests with users' successful transactions.

Upsides

Turo's partnership with United Airlines enhances customer acquisition and retention.

Expansion in Australia indicates potential for further international market penetration.

Winning the unitQ Quality Excellence Award highlights Turo's commitment to customer experience.

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