Senior Business Analyst
VerisartSalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Precision MarketingIndustries
Requirements
- Strong hands-on analytical capabilities with expertise in Python and SQL
- Experience with web and social analytics tools (e.g., GA, Adobe, Brandwatch, Sprinklr)
- Experience with data visualisation tools (e.g., Power BI, Tableau, Looker)
- Experience guiding and mentoring junior analysts
- Developing interest and familiarity with the omni-channel landscape, including data capture across channels, tagging, taxonomy, and measurement with web analytics tools
- Ability to independently manage and deliver projects
- Understanding of data science possibilities, required data for models, automation, and latest modelling techniques
- Capability to articulate and follow best-in-class approaches after onboarding to product suite and playbooks
- Readiness to find problems, fix them, build relationships, stay up-to-date with innovations, imagine and invent new solutions
Responsibilities
- Represent the voice of the customer and CFO with hard evidence in discussions
- Support exceptional customer experiences using data and ensure actions improve performance against client objectives
- Independently manage and deliver projects using analytical capabilities
- Uncover key insights across channels and create self-service dashboards
- Guide and mentor junior analysts through coaching
- Share findings with clients or senior team members
- Under guidance of senior team members, answer strategic questions using data and develop understanding of delivering personalisation at scale
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the work arrangement for this role?
This is a hybrid role requiring 3 days in the office and 2 days remote.
What technical skills are required for this position?
The role requires strong skills in Python and SQL, experience with web and social analytics tools like GA, Adobe, Brandwatch, and Sprinklr, and data visualization tools such as Power BI, Tableau, or Looker.
What is the duration of this contract?
This is a fixed-term contract lasting 6 months.
What does the company culture emphasize?
RAPP fosters an inclusive workplace that emphasizes personal well-being, champions individuality, and leverages data, creativity, technology, and empathy to drive client growth.
What experience makes a strong candidate for this role?
Strong candidates will have hands-on analytical capabilities, experience independently managing and delivering projects, guiding and mentoring junior analysts, and sharing findings with clients or senior team members.
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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