Senior CRM Manager (all genders) Retail Outlets at Zalando

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, E-Commerce, FashionIndustries

Requirements

Mehrjährige Erfahrung als CRM Manager, idealerweise im E-Commerce oder (Fashion) Retail Umfeld
Hands-on-Mentalität, kommerzielles Verständnis, Eigeninitiative und gutes Stakeholder Management
Nachweisbare Erfahrung im Umgang mit gängigen E-Mail-Marketing-Tools, idealerweise Braze
Starke analytische Fähigkeiten und Erfahrung in der Auswertung von Kunden- und Kampagnendaten sowie im Reporting mit BI-Tools (Tableau oder Power BI, Qlik Sense etc.)
Kreativität, Innovationsfähigkeit und Entscheidungsfreude
Sehr gute Deutsch- und gute Englischkenntnisse in Wort und Schrift

Responsibilities

Entwickle zielgerichtete CRM-Kampagnen zur Aktivierung, Loyalisierung und Reaktivierung unserer Kunden mit kommerziellem und datenbasiertem Fokus
Konzipiere und versende E-Mail-Kampagnen, von zielgruppenspezifischen Standalone-Mails bis hin zu komplexen, automatisierten Lifecycle-Strecken
Analysiere Kunden- und Kampagnendaten, identifiziere Potenziale und erstelle aussagekräftige Reportings und Dashboards mit BI-Tools wie Tableau, Excel oder PowerPoint; leite konkrete Handlungsempfehlungen ab und stimme dich eng mit relevanten Stakeholdern ab
Gestalte den CRM Tech-Stack aktiv mit: Definiere Anforderungen an neue Marketing-Technologien und Datenintegrationen, stimme dich mit der IT ab und steuere die zugehörigen Implementierungsprojekte
Steuere das Kundenbindungsprogramm funktionsübergreifend: Entwickle neue Vorteile und Lösungen zur langfristigen Bindung unserer Kunden – von der Akquise bis zur Reaktivierung – und definiere die dafür notwendigen technischen und operativen Prozesse

Skills

Key technologies and capabilities for this role

BrazeTableauPower BIQlik SenseExcelPowerPointCRMEmail MarketingData AnalysisStakeholder Management

Questions & Answers

Common questions about this position

What experience is required for the Senior CRM Manager role?

The role requires several years of experience as a CRM Manager, ideally in E-Commerce or (Fashion) Retail, along with hands-on mentality, commercial understanding, stakeholder management, experience with E-Mail marketing tools like Braze, strong analytical skills with BI tools such as Tableau or Power BI, creativity, and proficiency in German and English.

What is the employment type for this position?

The position is full-time.

What is the team like for this Senior CRM Manager role?

You will join the Marketing team for Zalando Stores, which focuses strategically on customer acquisition, development, and retention through the loyalty program, with a particular responsibility for the important E-Mail channel and monitoring developments via regular customer data analysis.

What salary or compensation does this role offer?

This information is not specified in the job description.

Should I apply if I don't meet every requirement?

Yes, Zalando encourages applications even if you don't meet every requirement, as you might be the right fit for this or another role; they value diverse teams and focus on qualifications over personal details to reduce bias.

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Hybrid Work Options

Company Equity

Professional Development Budget

Visa Support

Wellness Program

Risks

Acquisition of About You may strain financial resources and affect profitability.

Virtual Fitting Room may face technological challenges and user adoption issues.

Competition from Vestiaire Collective's AI advancements could threaten Zalando's market position.

Differentiation

Zalando offers a seamless shopping experience with free delivery and returns.

The company invests heavily in technology for efficient operations and customer satisfaction.

Zalando's wide selection includes both well-known and emerging fashion brands.

Upsides

Acquisition of About You could expand market share in European fashion e-commerce.

Virtual Fitting Room may reduce return rates and improve customer satisfaction.

Zalando Partner platform could enhance third-party seller experience and increase commission revenue.

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