Senior Director, Performance Creative
Wpromote135,000 - 175,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Fitness, Mobile Applications, Marketing & AdvertisingIndustries
Requirements
Candidates should possess a minimum of 2 years of experience as a Creative Producer or similar role, demonstrating excellence in ideation and execution across diverse ad networks including Meta, TikTok, and Google. They must have experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications, coupled with a strong background in performance marketing driven by insights and analytics.
Responsibilities
The Senior Creative Producer will proactively support the improvement and development of marketing creative strategy across various ad networks, translating insights into actions that resonate with the target audience and innovating using new tools and methodologies. They will generate fresh and user-centric creative ideas, analyze UA results and creatives’ performance to improve metrics, conduct market research and competitor analysis, and provide constant feedback and best practices to the team. Furthermore, they will manage the full-cycle creative production process, act as a leader and mentor, plan and coordinate their workload, and collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency.
Skills
Creative Production
Ideation
Execution
UGC Content Creation
Storytelling
Direct Response Writing
Performance Marketing
Analytics
Project Management
Time Management
Team Development
Presentation Skills
Creative Strategy
Market Research
Competitor Analysis
Wellth
Improves patient adherence to treatment plans
About Wellth
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.
Key Metrics
Culver City, CaliforniaHeadquarters
2014Year Founded
$36.5MTotal Funding
SERIES_BCompany Stage
HealthcareIndustries
51-200Employees