Senior Creative Producer

Position Overview

• Company: Welltech
• Location Type: Remote
• Employment Type: Full-Time
• Industry: IT - Health & Fitness Mobile Applications
• Notable Statistics: 200M+ installs, 6 revolutionary apps
• Team Size: Over 600 professionals globally

Welltech is a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With 200M+ installs and 6 revolutionary apps, we are transforming lives and nurturing healthier lifestyles. As our marketing team evolves, we are seeking a Senior Marketing Creative Producer (Performance) to join us. This role focuses on strategic support, creative excellence, and strong management skills to drive impactful concepts and creative innovation.

Requirements

• Minimum 2 years of relevant experience as a Creative Producer or similar position.
• Expertise in ideation and execution across diverse ad networks: Meta, TikTok, and Google.
• Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications.
• Strong background in performance marketing driven by insights and analytics.
• Excellent project and time management skills.
• Empathetic team development skills that foster individual growth and team success.
• Experience in presenting work with confidence and elegance.
• Ability to clarify underlying reasoning behind creative choices within a broader context.

Responsibilities

• Strategic Support: Proactively help to improve and develop marketing creative strategy across various ad networks (Facebook, TikTok, Google).
• Translate Insights into Actions: Translate marketing insights into actions that resonate with the target audience.
• Innovate: Utilize new tools, frameworks, and methodologies to enhance creative output.
• Creative Excellence: Generate fresh and user-centric creative ideas that are highly relevant to the strategy.
• Analyze UA Results: Analyze UA results and creatives’ performance in order to improve metrics.
• Conduct Market Research: Conduct consistent market research and competitor analysis to extract industry trends and insights.
• Apply Insights: Apply this knowledge to drive innovative and effective solutions.
• Give Feedback & Mentor: Provide constant feedback and share best practices with the team. Act as a mentor for less experienced teammates.
• Manage Full-Cycle Creatives: Manage full-cycle creatives’ production: from idea to final implementation.
• Lead & Motivate: Act as a leader who motivates the team to achieve the best possible result within the project.
• Plan & Coordinate: Plan and coordinate your own workload, prioritize tasks, and goals.
• Collaborate Cross-Functionally: Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency.

Application Instructions

• (Not provided in the description)