Senior Copywriter at Simply Business

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurtech, Insurance, Digital BrokerageIndustries

Requirements

Proven experience in a senior or lead copywriting and copyediting role, with a portfolio showcasing exceptional brand storytelling and diverse content formats
Demonstrated ability to define, implement, and govern a complex brand voice and style guide for a rapidly scaling organization
Experience managing, mentoring, or providing deep editorial oversight to both in-house staff and external freelance copywriters
Creative collaboration skills (implied from partnership with creative and design teams)

Responsibilities

Define and own brand tone of voice (TOV), developing, maintaining, and distributing comprehensive TOV guidelines across the organization
Lead adaptation of core TOV and content for specific channel needs (e.g., social media vs. website)
Translate brand's core values, reasons-to-believe (RTBs), and consumer insights into compelling, integrated brand narratives and stories
Partner with Sr. Manager, Product Marketing & GTM to integrate core claims and product messaging into overall narrative and marketing executions
Partner with channel owners across organic & paid channels to develop narratives and brand stories tailored to the brand
Collaborate with Sr. Manager, Creative and design team to integrate copy and visual creative, aligned with campaign goals
Manage and mentor a pool of in-house and freelance copywriters, providing editorial direction for quality and consistency
Execute high-impact copywriting for flagship content, major brand campaigns, and high-priority content
Develop updated editorial guidelines and provide oversight and final sign-off on messaging and copy quality across all marketing assets, ensuring adherence to brand standards

Skills

Key technologies and capabilities for this role

CopywritingBrand VoiceTone of Voice GuidelinesContent StrategyChannel AdaptationStorytellingMentoringBrand Narrative

Questions & Answers

Common questions about this position

What is the employment type for this Senior Copywriter role?

The position is a permanent role.

Is this Senior Copywriter position remote or office-based?

This information is not specified in the job description.

What are the key responsibilities or skills needed for the Senior Copywriter role?

The role requires owning the brand voice and tone of voice guidelines, leading channel adaptations, developing strategic narratives, partnering cross-functionally, and managing/mentoring copywriting teams.

What is the company culture like at Simply Business?

Simply Business emphasizes taking care of its people, has been named a best place to work including Built In’s 2025 Best Companies to Work for in the US (Top 100) and Best Places to Work in Boston, and seeks team members with drive to challenge boundaries while delivering brilliant customer experiences.

What makes a strong candidate for the Senior Copywriter position?

A strong candidate is highly experienced, inspiring, acts as the master storyteller for brand voice and narrative, and has the ability to mentor teams while partnering cross-functionally.

Simply Business

Provides tailored business insurance online

About Simply Business

Simply Business provides business insurance specifically designed for small businesses and landlords in the UK. Their offerings include various types of insurance such as public liability, professional indemnity, employers' liability, and specialized coverages like tool and van insurance. Clients can easily obtain quotes and purchase policies through their online platform, which allows for quick adjustments to coverage as business needs evolve. Unlike many traditional insurance providers, Simply Business focuses on the unique requirements of small enterprises, making the insurance process straightforward and flexible. Their goal is to be a reliable partner for small business owners, helping them protect their operations with tailored insurance solutions.

London, United KingdomHeadquarters

2000Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Mental Health Support

Flexible Parental Leave

Paid Sabbatical

Life Event Leave

Professional Development Budget

Competitive Salary

Performance Bonus

401(k) Company Match

Private Medical Insurance

Health Cash Plan

Paid Vacation

Life Assurance

Flexible Benefits Scheme

Remote Work Options

Risks

Increased competition from new insurtech startups could erode market share.

New UK CEO may lead to strategic shifts misaligned with market demands.

Acquisition by Travelers may affect Simply Business's operational autonomy.

Differentiation

Simply Business offers tailored insurance for small businesses and landlords in the UK.

Their digital-first platform simplifies the insurance buying process for clients.

Partnerships with insurers expand their range of customizable insurance products.

Upsides

Growing demand for digital insurance solutions benefits Simply Business's online platform.

Partnership with Coterie Insurance expands BOP coverage nationwide.

Focus on mental health support enhances customer loyalty and brand reputation.

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