Senior Content Marketing Manager at CaptivateIQ

Raleigh, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, Sales PerformanceIndustries

Requirements

7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand
Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives
Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement
Strong editorial judgment

Responsibilities

Build and continuously evolve a company-wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans
Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content are planned, produced, and shipped on time
Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel-specific formats, and trend/reactive content guidelines
Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long-form guides, research reports, and event keynotes
Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI
Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity
Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics
Use SEO and audience insights to inform topics and formats, build content clusters, and improve discoverability and conversion across web and owned channels
Instrument content analytics and reporting (traffic, engagement, SERP, backlinks, MQLs, influenced pipeline, social share of voice), translating insights into an experimentation roadmap
Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed
Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed-to-publish and content quality

Skills

Content Strategy

Social Media Marketing

Editorial Calendar Management

Thought Leadership

Customer Stories

Organic Social

RevOps Marketing

Sales Enablement

Pipeline Generation

CaptivateIQ

Sales commission automation and tracking platform

About CaptivateIQ

CaptivateIQ provides a sales commission solution that automates and simplifies the commission calculation process for sales teams. The platform integrates various data sources, allowing for real-time commission calculations and reducing the need for manual data entry. Its interface is designed to be user-friendly, resembling tools like Excel or Google Sheets, which makes it accessible to users without coding skills. What sets CaptivateIQ apart from its competitors is its ability to offer customizable reports and commission plans, ensuring that all team members are aligned and motivated. The goal of CaptivateIQ is to help sales-driven organizations optimize their incentive structures and enhance operational efficiency.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$154.7MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Health Insurance

Paid Vacation

401(k) Company Match

Flexible Work Hours

Home Office Stipend

Professional Development Budget

Risks

Emerging fintech startups pose a competitive threat to CaptivateIQ's market share.

Continuous innovation in AI and machine learning may strain CaptivateIQ's resources.

Integration challenges with new features like SmartGrid could disrupt existing client systems.

Differentiation

CaptivateIQ offers a no-code platform for commission management, accessible to non-technical users.

The company provides real-time commission calculations, enhancing speed and accuracy for enterprises.

CaptivateIQ's customizable reports and plans align with personalized employee incentive structures.

Upsides

The rise of no-code platforms supports CaptivateIQ's user-friendly commission management approach.

CaptivateIQ's cloud-based platform benefits from the trend towards remote work solutions.

The subscription-based model offers predictable revenue streams, aligning with industry trends.

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