Senior Business Analyst (AI Product) at Whoop

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health Tech, Fitness TechnologyIndustries

Requirements

4+ years of experience in a deeply analytical role, preferably within an AI or core product focused environment
Demonstrated ability to work in ambiguity: structure problems, wrangle data, model insights, and surface actionable recommendations
Advanced skills in SQL and general understanding of ELT (dbt) and data warehousing (Snowflake) structures, as well as data visualization (e.g. Amplitude, Sigma, Hex). Python is a plus
Expertise in experimental design (A/B testing) and causal inference techniques to measure the causal effect of AI and product initiatives
Strong storytelling skills: ability to synthesize complex analytical results for both technical and non-technical stakeholders
Track record influencing leadership or product decisions via data-driven insight
Experience working with data engineering and development teams on complex datasets
High intellectual curiosity, ownership mindset, and comfort taking initiative in a rapidly evolving environment
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Prepared to relocate if necessary to work out of the WHOOP office in Boston, MA

Responsibilities

Strategic Partnership: Partner with Product, Engineering, Data Science, UX, and Strategic Finance teams to break down the AI vision into measurable goals, roadmap priorities, and success metrics
Insights to Impact: Develop frameworks and models to measure how AI features and agents influence engagement, retention, personalization, and health outcomes. Translate these insights into strategic recommendations that guide product decisions and elevate the WHOOP member experience
Data Exploration & Opportunity Identification: Dive deep into WHOOP’s datasets, pipelines, and infrastructure to uncover opportunities where AI can enhance automation, personalization, or member experience
Product Health & Performance Metrics: Define, track, and maintain KPIs related to engagement, quality, latency, cost, and the overall member experience
Experimentation & Validation: Design and analyze A/B tests to measure the impact of AI-driven product features
Engineering Collaboration: Partner with software engineers on mobile and backend data design to unlock turnkey analysis and reporting on key business questions
Cross-Functional Insight Integration: Collaborate with UX Research, Product, and Member Insights teams to connect quantitative analysis with qualitative feedback and behavioral observations

Skills

Key technologies and capabilities for this role

Data AnalysisA/B TestingKPIsProduct MetricsData PipelinesStatistical ModelingAIExperimentationData ExplorationAnalytics Frameworks

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This role is based in the WHOOP office in Boston, MA, and the successful candidate must be prepared to relocate if necessary to work out of the Boston office.

What technical skills are required for this Senior Business Analyst role?

Candidates need 4+ years in a deeply analytical role, advanced SQL skills, understanding of ELT (dbt), data warehousing (Snowflake), and data visualization tools like Amplitude, Sigma, or Hex. Expertise in experimental design including A/B testing and causal inference is also required, with Python as a plus.

What is the salary or compensation for this position?

This information is not specified in the job description.

What kind of experience makes a strong candidate for this role?

A strong candidate has 4+ years in a deeply analytical role preferably in AI or product environments, demonstrated ability to work in ambiguity by structuring problems and surfacing recommendations, and deep curiosity about AI with a drive for member experience.

What teams will this role collaborate with?

The role partners with Product, Engineering, Data Science, UX, Strategic Finance, software engineers, UX Research, and Member Insights teams to drive AI strategy and insights.

Whoop

Wearable fitness tracker with personalized insights

About Whoop

WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership, which includes the device and continuous insights through the WHOOP app. This model not only provides a steady revenue stream but also fosters a strong community among users, encouraging engagement through teams, challenges, and social features. The goal of WHOOP is to help users optimize their health and performance while minimizing injury risk.

Boston, MassachusettsHeadquarters

2012Year Founded

$393.7MTotal Funding

SERIES_FCompany Stage

Data & Analytics, HealthcareIndustries

501-1,000Employees

Benefits

Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.

Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.

Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.

Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.

Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.

Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.

Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.

Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!

Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!

Risks

Increased competition from brands like Oura and Fitbit threatens market share.

Privacy concerns over data collection could lead to regulatory challenges.

Economic downturns may affect consumer willingness to pay subscription fees.

Differentiation

WHOOP offers 24/7 physiological data tracking with its WHOOP Strap 3.0.

The company provides personalized health insights for athletes and fitness enthusiasts.

WHOOP's subscription model includes a community aspect for user engagement.

Upsides

WHOOP's partnership with Cristiano Ronaldo boosts brand visibility and credibility.

Expansion into 56 markets enhances WHOOP's global presence and growth potential.

Collaborations with brands like Assos strengthen WHOOP's position in sports technology.

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