Senior Brand Manager Paradontax, OHC Expert & OHC -Sri Lanka & Bangladesh at Halborn

Gurugram, Haryana, India

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Healthcare, Oral Health CareIndustries

Requirements

MBA from a reputed business school
8+ years of brand marketing experience in Consumer Health or FMCG
Proven track record in marketing, consumer communications, and launch management
Strong leadership and stakeholder management skills
Strong analytical and strategic thinking capabilities
Ability to thrive in a dynamic, fast-paced environment
Strong commercial acumen with P&L exposure
Strategic thinker with executional rigor – capable of translating insights into impactful initiatives
Ability to work cross-functionally in a matrix environment
Preferred: Experience in OTC or oral health categories

Responsibilities

Define and drive brand strategy based on consumer and expert insights
Ensure the Brand Heart is brought to life and consistently activated across all touchpoints to build long-term brand equity
Lead annual brand planning and execution aligned with long-term growth objectives
Take full responsibility for the preparation and execution of pre-launch activities, coordinating all strategic functions to meet launch goals
Own brand P&L, including forecasting, budgeting, and performance tracking
Lead creative, media, PR, and digital agencies through marketing strategies
Collaborate with sales teams, conduct market visits, and identify improvement priorities
Adapt global toolkits and innovation platforms for the Indian market
Liaise with expert marketing team to build advocacy and recommendation for Oral Care portfolio (Sensodyne, Parodontax) via deep understanding of consumer
Lead category activations to educate consumers on importance of oral care and drive brand love
Drive preparation and management of the Business Plan, Annual A&P Budget, and Communication/Media/Detailing/Expert Plans
Ensure alignment between expert and consumer marketing efforts
Lead the expert team from OHC interface (Sensodyne & Parodontax) and OHC activations, ensuring seamless execution across touchpoints
Liaise with Bangladesh and Sri Lanka team to unlock accelerated growth on Oral Health care

Skills

Key technologies and capabilities for this role

Brand StrategyMarketingConsumer InsightsExpert EngagementBrand PlanningBrand EquityOHC ActivationsCross-Functional LeadershipStrategic PlanningMarket Analysis

Questions & Answers

Common questions about this position

What qualifications are required for the Senior Brand Manager role?

Candidates need an MBA from a reputed business school and 8+ years of experience.

Is this a full-time position?

Yes, this is a full-time employment opportunity.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the company culture emphasize?

The culture is agile, performance-focused, purpose-driven, and centered on delivering better everyday health with humanity through the 'Win as One' strategy.

What makes a strong candidate for this position?

Ideal candidates combine strategic foresight with operational discipline and thrive in a matrixed, cross-functional environment.

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free