GEO Strategy Lead
JasperSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Senior Associate, SEO Marketing| Retail Bank at Capital One
Wilmington, Delaware, United States
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Banking, Financial ServicesIndustries
Requirements
- Ability to thoughtfully execute end-to-end marketing practices, including organic keyword and competitive research, agency and editorial briefing, creative development, and results analysis
- Experience with SEO strategy, including acquisitions SEO, local SEO, content marketing, technical improvements, SEO reporting, analytics, research, and consultation
- Knowledge of SEO best practices to improve organic rankings, traffic, and accounts
- Ability to review organic search research (content gap, competitive, technical) to identify trends and patterns
- Skills in creating holistic editorial briefs for compelling communications
- Ability to review and provide feedback on marketing assets (articles, videos) using industry, bank, and product knowledge
- Experience managing marketing creative review processes in workflow systems
- Strong stakeholder management skills, including tactful negotiation and finding compromises
- Proficiency in monitoring, managing, and organizing SEO intake requests from partners
- Ability to execute governance processes for audit readiness
- Skills in providing feedback on web analytics, KPIs, and SEO reports, and creating/managing dashboards
- Day-to-day agency management experience, including agendas, takeaways, action items, communications, scheduling, and logistics
- Budget management across internal and external partners
- Ability to manage workload in an agile environment
- Conduct in-depth keyword research and analysis for high-intent queries
Responsibilities
- Incorporate SEO best practices into all marketing to improve organic rankings, traffic, and accounts to Capital One web properties
- Review organic search research (content gap, competitive, technical) to identify relevant trends and patterns for on-site and off-site development
- Create holistic editorial briefs leading to compelling customer and prospect communications
- Review and provide feedback on marketing channel assets like articles and videos
- Manage marketing creative review processes in workflow management systems
- Tactfully negotiate compromises with stakeholders during creative development
- Monitor, manage, and organize SEO intake requests from internal and external partners; communicate relevant points to agencies and partners
- Execute governance process for audit readiness of consumer-facing marketing assets
- Provide feedback to stakeholders on web analytics, KPIs, and SEO reports; create and manage KPI dashboards
- Day-to-day management of agency partners, including agendas, takeaways, action items, leadership communications, scheduling, and logistics
- Seamlessly manage budget across multiple internal partners and external agencies
- Manage workload in agile environment
- Conduct in-depth keyword research and analysis to identify high-intent queries related to checking
Skills
SEO
Keyword Research
Content Marketing
Local SEO
Technical SEO
SEO Analytics
Competitive Research
Organic Search
Data Analysis
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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