Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Senior Associate, Product Marketing Strategist| Retail Bank at Capital One
McLean, Virginia, United States
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail Banking, Financial ServicesIndustries
Requirements
- Bachelor's Degree or military experience
- At least 2 years of experience in marketing, brand strategy, or advertising
- At least 1 year of experience supporting marketing campaigns
- Experience assisting with omni-channel integrated marketing campaigns
- Strong communication and presentation skills, with the ability to partner with team members and stakeholders
- Demonstrated ability to help translate data and customer insights into marketing updates and recommendations
- Experience contributing to insightful creative briefs and supporting the creative development process from concept to execution
- A collaborative spirit and experience managing tasks for multiple projects in a fast-paced, agile environment
- Preferred Qualifications
- 3+ years of marketing experience focusing on brand strategy or campaign development
- Marketing experience in financial services or another heavily regulated industry
Responsibilities
- Assist with Creative Strategy: Help gather business objectives and consumer insights into clear creative briefs that are shared with internal creative teams and external agency partners
- Support Messaging Strategy: Help execute clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with target audiences
- Assist with the Learning Agenda: Support a test-and-learn mindset, helping to track key questions, and partnering with analytics teams to gather campaign effectiveness results and insights
- Coordinate Campaign Integration: Work with cross-functional teams—including Brand, Channel Leads, Product Strategy, and others—to help support a cohesive and seamless customer experience
- Gather Insights: Build knowledge on customers, the competitive landscape, and market trends, using data and insights to support marketing recommendations and provide updates to the team
Skills
Product Marketing
Creative Strategy
Messaging Strategy
Omni-channel Campaigns
Customer Insights
Market Research
Campaign Integration
Analytics
Presentation Skills
Stakeholder Management
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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