Marketing Analytics Manager
Dandy$127,500 - $150,000/year
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, InsuranceIndustries
Requirements
- Bachelor’s or advanced degree in economics, statistics, mathematics, computer science, or a related field
- 4+ years of experience in engagement or lifecycle analytics OR master’s degree in economics, statistics, mathematics, computer science, or a related field
- Strong analytical and communication skills
- 4+ years of experience with data visualization, modeling, and reporting tools
- 3+ years of experience with programming languages (e.g., Python, R, SQL)
- Preferred Qualifications
- Familiarity with customer journey analytics and segmentation
- Exposure to healthcare or insurance marketing environments
- Experience with campaign performance measurement
Responsibilities
- Lead analysis and reporting of engagement data across campaigns and channels
- Collaborate with marketing, analytics, and strategy teams to optimize member experiences
- Develop insights and recommendations to improve engagement outcomes
- Document methodologies and contribute to continuous improvement efforts
- Support governance and compliance activities related to engagement data
Skills
SQL
Python
R
data visualization
modeling
reporting tools
customer journey analytics
segmentation
campaign performance measurement
lifecycle analytics
Humana
Health insurance provider for seniors and military
About Humana
Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.
Louisville, KentuckyHeadquarters
1961Year Founded
IPOCompany Stage
Social Impact, HealthcareIndustries
10,001+Employees
Risks
Potential over-reliance on AI could disrupt operations if systems fail or are compromised.
Rising medical costs and tightening Medicare reimbursements may strain financial performance.
Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.
Differentiation
Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.
The company emphasizes inclusivity, offering free language interpreter services for accessibility.
Humana leverages AI and cloud technologies through a partnership with Google Cloud.
Upsides
Humana's investment in Healthpilot enhances digital enrollment for Medicare options.
The company is the first insurer to cover TMS therapy for adolescent depression.
Humana's focus on value-based care aims to improve outcomes for kidney disease patients.
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