Direct Mail Marketing Manager
EarnestSalary not specified
Full Time
Junior (1 to 2 years)
Senior Associate - Direct Marketing (Retail Bank & Partnerships) Hybrid at Capital One
McLean, Virginia, United States
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Banking, Financial ServicesIndustries
Requirements
- Bachelor’s degree or military experience
- At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
- At least 2 years of experience in planning, execution, and analysis of marketing programs
- At least 2 years of experience managing creative processes and working with creative teams
- Entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results
- Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs
- Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
- Multi-Channel marketing and direct response experience, including direct mail and digital
- Passion for leveraging data, metrics, and insights to drive results and learnings
- Curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
- Highly effective communication skills with outstanding writing, editing, and presentation abilities
- Strong working knowledge of Google Suite (Sheets, Docs and Slides)
- Preferred Qualifications
- Experience working with cross-functional teams in a matrixed environment
- Experience in financial services marketing
Responsibilities
- Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Partnerships & Retail Bank segment
- Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc
- Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
- Influence internal decision makers with formal recommendations and informal networking through excellent communication
- Work proactively in an agile environment and identify when to work outside the process in whitespace
Skills
Direct Mail
Marketing Analytics
Campaign Management
Creative Development
Cross-Functional Collaboration
Marketing Strategy
Data Analysis
A/B Testing
Agile Methodology
P&L Management
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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