[Remote] Senior Associate, Data Analyst, Mktg Audience at Humana

San Antonio, Texas, United States

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s Degree in Math, Statistics, Computer Science or a related quantitative field and a minimum of 3 years of campaign development experience OR a minimum of 5 years of experience without a degree
Possess a keen analytical mindset and the capability to independently navigate and address various priorities
Experience in creating processes and best practices for audience development and marketing automation
Familiarity with SQL and relational databases

Responsibilities

Utilize the Adobe Experience platform to develop and manage audience segments
Assist in creating processes and best practices for audience development and marketing automation
Assist in implementation and configuration of the Adobe Experience Platform (AEP), including customization and integration with other systems
Optimize audience segmentation and targeting based on performance metrics and insights
Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications
Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process
Maintain and adjust current campaigns via unica or adobe campaign until the marketing strategy is transformed and it is moved to Adobe Experience Platform

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

Land your dream remote job 3x faster with AI

Try Jobo Free