Senior Analyst, Data and Insights, Marketing Analytics at The New York Times

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Journalism, MarketingIndustries

Requirements

Degree in an analytical field such as economics, stats/mathematics, or computer science or 3+ years experience in an analytical role
Advanced proficiency in SQL and familiarity with big data warehouses such as Google BigQuery
3+ years of experience communicating cross-functionally, presenting insights to team members and company partners
1+ years of experience with data visualization tools such as Mode, Tableau, or Lookr
1+ years of experience with A/B testing
Preferred Qualifications
Experience with synthetic control or geo experiments
Experience with Advertising or Marketing data
R or Python Proficiency

Responsibilities

Lead the measurement framework and testing agenda for Marketing in Audio, Display, and SMS channels
Collaborate with the advertising team to ensure parity on reporting of revenue numbers from Owned efforts in display and audio channels
Advise the Owned Media team on areas of opportunity, specifically as pertains to shifting metrics, and improving performance
Build new metrics to report on product engagement attributed to media efforts
Conduct analysis to determine which surfaces, messages, and creatives are most impactful
Build visualizations to communicate complex media topics and results
Be responsible for monitoring and accuracy of data and reporting
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Skills

SQL

Python

Tableau

Looker

data analysis

A/B testing

metrics development

visualizations

revenue reporting

marketing analytics

The New York Times

Digital and print news organization

About The New York Times

The New York Times provides news coverage, analysis, and opinion pieces on various topics such as politics, business, technology, and culture, catering to a global audience. Its products include both digital and print editions, which operate on a subscription-based model, generating revenue from over 10 million paid subscriptions. The company also earns income through advertising, including display ads and sponsored content. What sets The New York Times apart from competitors is its reputation for reliable journalism and in-depth reporting. Additionally, it offers specialized services like NYT Cooking, which enhances the value for subscribers. The goal of The New York Times is to deliver high-quality journalism while adapting to the changing media landscape.

New York City, New YorkHeadquarters

1850Year Founded

$600.2MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Legal challenges from AI companies could strain financial resources.

Internal conflicts over editorial policies may affect staff morale and integrity.

Collaborations may lead to conflicts over editorial control and revenue sharing.

Differentiation

The New York Times has won 98 Pulitzer Prizes, more than any other newspaper.

It offers specialized services like NYT Cooking, enhancing subscriber value.

The company boasts over 10 million paid subscriptions, leading in digital news.

Upsides

Increased demand for audio content boosts The New York Times' podcast offerings.

Growing interest in climate change topics can expand The New York Times' readership.

The popularity of newsletters strengthens subscriber relationships and engagement.

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