Senior Account Executive, Japan at Mistplay

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, Advertising, Marketing TechnologyIndustries

Requirements

5+ years of experience in the advertising platform or marketing technology industry, in a business development or account executive role
Proven track record meeting or exceeding sales, retention, and/or upsell quotas
In-depth knowledge of mobile advertising technologies, including attribution tools and platforms
Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies for user acquisition or monetization
Outgoing with strong relationship building skills
Native level Japanese is required and business level English is preferred
Experience in the mobile gaming or adtech market is a huge plus
Gaming company background is a huge plus

Responsibilities

Systematic outreach to prospecting for new mobile gaming clients
Researching relevant companies using available intelligence tools and other resources
Conduct sales calls and meetings to onboard new clients
Act as the main point of contact and manage relationships with clients in Japan
Drive client retention and prevent churn by proactively addressing concerns
Identify opportunities and manage the pipeline of upsells, focusing on driving client lifetime value
Stay current on industry trends and client-specific news, such as acquisitions and new game launches

Skills

Sales Prospecting

Business Development

Account Management

Mobile Advertising

Attribution Tools

User Acquisition

Client Retention

Upsell Pipeline

Analytical Skills

Performance Data Analysis

Mistplay

Loyalty platform rewarding mobile gamers

About Mistplay

Mistplay is a loyalty platform for casual mobile gamers that rewards users for playing games on their smartphones. Users download the app to discover new games and earn "Units"—points that can be redeemed for rewards like gift cards. The company generates revenue through partnerships with game developers and advertisers, allowing it to offer rewards without charging users directly. Mistplay differentiates itself by combining game discovery with social features, creating a community-driven experience that enhances user engagement.

Montreal, CanadaHeadquarters

2016Year Founded

BUYOUTCompany Stage

Consumer Software, GamingIndustries

201-500Employees

Risks

Subscrible's ad-free gaming catalog could attract Mistplay's user base.

The competitive mobile gaming landscape may increase user acquisition costs for Mistplay.

Mistplay's reliance on ad revenue is threatened by the trend of ad-free gaming experiences.

Differentiation

Mistplay combines game discovery with a robust rewards system and social features.

The platform offers personalized game recommendations through an AI-driven recommendation engine.

Mistplay hosts weekly contests, enhancing user engagement and retention.

Upsides

Mistplay's recognition as a top employer enhances its brand reputation and attracts talent.

The company's growth, with over two million monthly active users, indicates strong market demand.

Majority investment from GrowthCurve Capital provides resources for accelerated growth and innovation.

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