Senior Account Executive, Cybersecurity at Highwire

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

3–5 years of public relations experience in an agency environment
Direct experience in the cybersecurity industry
Strong existing relationships across 10+ business, trade, and cybersecurity reporters
Ability to tackle complex topics and turn them into compelling, media-worthy narratives
Strong communicator, proactive team player, and leader ready to own impact

Responsibilities

Lead media strategy and execution for cybersecurity clients
Consistently craft and deliver creative, proactive pitches that generate high-quality media coverage and thought leadership
Identify new media trends, outlets, and journalists relevant to the security space—and share insights across the agency
Drive and support influencer engagement, content campaigns, and amplification strategies across digital and social platforms
Use social channels to boost client visibility and executive voice while supporting broader narrative efforts
Measure and communicate the ROI of PR programs, using analytics to optimize ongoing initiatives
Coach junior staff on cybersecurity-specific media strategies and relationship building
Own tactical execution of cybersecurity-focused PR program elements, including media relations, analyst engagement, thought leadership, speaking, and content
Lead weekly client calls, provide strategic counsel, and serve as a trusted point of contact—even during sensitive or reactive news cycles
Manage projects from kickoff through execution—keeping deliverables on track and aligned to broader strategic goals
Develop quarterly cybersecurity campaign plans, incorporating industry trends, breaking news, and creative angles
Monitor the threat landscape, competitors, and relevant regulatory developments to identify timely commentary opportunities
Support client media training, including message development and session follow-up
Help develop budgets and allocate team resources based on evolving client needs
Write and edit high-impact cybersecurity-focused content, such as thought leadership articles, press releases, contributed pieces, speaking abstracts, award nominations, analyst briefings, media pitches, briefing books, and backgrounds

Skills

Public Relations

Cybersecurity

Strategic Communications

Digital Marketing

Storytelling

Media Relations

Threat Intelligence

Cloud Security

Incident Response

Identity Management

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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