SEM Analyst at Koddi

Fort Worth, Texas, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Marketing, Digital AdvertisingIndustries

Requirements

Bachelor's degree required
1-3 years experience working with paid search (SEM) campaigns
Highly proficient in Google Adwords, Microsoft Advertising Platform, Doubleclick Campaign Manager
Highly proficient in Microsoft Excel
Strong project management and prioritization skills
Search Engine Marketing (SEM) subject matter expert
Data driven with the ability to tell a story about performance
Extremely organized and detail-oriented
Capable of managing multiple priorities
Strong communication skills
Comfortable working in fast paced environment with high volume of clients and campaigns

Responsibilities

Using best practices and tools, create new paid search (SEM) campaigns to achieve client performance goals
Optimize paid search (SEM) campaigns on a daily, weekly, and monthly basis to achieve performance goals
Analyze campaign performance, build client reports, and communicate on action items to improve campaigns
Monitor tracking to ensure that all reporting is consistently accurate

Skills

Key technologies and capabilities for this role

SEMPaid SearchGoogle AdsMicrosoft AdvertisingDoubleClick Campaign ManagerCampaign OptimizationPerformance AnalysisClient Reporting

Questions & Answers

Common questions about this position

What experience is required for the SEM Analyst role?

A Bachelor's degree is required along with 1-3 years of experience working with paid search (SEM) campaigns.

What key skills and tools are needed for this position?

Candidates must be highly proficient in Google Adwords, Microsoft Advertising Platform, Doubleclick Campaign Manager, and Microsoft Excel, with strong project management, prioritization, communication skills, and the ability to manage multiple priorities in a fast-paced environment.

What are the main responsibilities of the SEM Analyst?

The role involves creating and optimizing paid search (SEM) campaigns using best practices and tools, analyzing performance, building client reports, communicating action items, and monitoring tracking for accuracy.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Koddi

Advertising technology solutions for travel industry

About Koddi

Koddi provides advertising technology solutions specifically designed for the travel industry. Its main product, Koddi Demand, helps clients, such as travel agencies and hotel chains, improve their advertising strategies by using data-driven insights. This platform allows users to optimize their ad performance and maximize revenue through scalable technology. Unlike many competitors, Koddi focuses exclusively on the travel sector, tailoring its services to meet the unique needs of its clients. The company's goal is to ensure customer success and foster strong relationships, enabling clients to achieve their marketing objectives and drive growth. Koddi operates on a software-as-a-service (SaaS) model, where clients subscribe to access its tools and services, generating revenue through subscription fees and performance-based models.

Fort Worth, TexasHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Enterprise SoftwareIndustries

51-200Employees

Benefits

401K with Employer Match

We invest in more than just your professional and personal growth.

Wellness - We’ve got you covered with quality insurance, a gym membership reimbursement, and other ad-hoc wellness programs.

Unlimited Vacation - We believe when you are well-rested, you do better work for our clients.

Generous Holiday Schedule - In addition to our unlimited vacation policy, our offices take time off for major national holidays.

Travel Incentives - We want our employees to get out and travel. We offer incentives for personal travel as well as visits to clients and other Koddi offices.

Parental Leave - We offer generous time off to grow your family when you join ours.

Team Bonding Events - Whether it’s an office-wide happy hour, kickball team, or company off-site, we love bringing everyone together for some good old-fashioned team bonding.

Company Retreats - When we travel together, we learn together. We offer company-wide retreats to exciting destinations.

Casual Atmosphere - From our dress code to our open door policy, we spend our energy on what really matters.

Risks

Emerging ad tech startups offer innovative solutions at lower costs, threatening Koddi's market share.

Privacy regulations like CCPA and GDPR may impact Koddi's data-driven strategies.

The shift towards mobile-first interactions requires rapid adaptation of Koddi's platform.

Differentiation

Koddi's Network Insights Dashboard offers unique visibility for commerce media networks.

Koddi Demand optimizes ad strategies with data-driven insights and scalable technology.

Koddi's Quality Score feature enhances ad relevance using machine learning.

Upsides

Koddi's Dynamic Pricing feature maximizes revenue for commerce media publishers.

The rise of private marketplace ad spend aligns with Koddi's strategic partnerships.

Increased desktop demand for travel bookings presents growth opportunities for Koddi.

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