Paid Search Specialist
BarkleySalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Search Engine Marketing Operations - Senior Associate at Capital One
McLean, Virginia, United States
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, MarketingIndustries
Requirements
- Bachelor's degree or Military experience
- At least 2 years of experience in Paid Search Engine Marketing
- At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms
- At least 1 year of experience analyzing and evaluating campaign performance
- At least 1 year of experience in project management
- Self-starter with strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools
- Solid understanding of performance marketing, conversions, and online customer acquisition
- Ability to work with high-performing teammates and partners across the enterprise
- Comfortable working with large data sets in Excel/Google Sheets and familiarity with common performance marketing metrics
Responsibilities
- Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization
- Daily management of search campaigns from planning & execution to analysis and reporting
- Carry out campaign management tasks including optimization, budget control, and forecasting
- Develop and execute campaign testing, including ad copy, landing page, audience, and channel expansion testing
- Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute SEM strategies end to end
Skills
Paid Search
Google Ads
Microsoft Ads
SEM
Campaign Management
Optimization
Budget Control
Forecasting
A/B Testing
Excel
Google Sheets
Performance Metrics
Campaign Analysis
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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