SEA Specialist at Insurify

Amsterdam, North Holland, Netherlands

Insurify Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurtech, Insurance, FintechIndustries

Requirements

  • 4 yrs+ of work experience in a similar role
  • At least 2 years in B2B fintech, insurtech or SaaS is considered a plus
  • Exceptional knowledge of Google Ads, Google Analytics, and cross-platform tracking
  • Entrepreneurial and ambitious mindset
  • SEA Optimisation
  • SEO/SEM expertise with a focus on CRO
  • Hands-on experience in a high-paced startup environment
  • Highly methodical, detail-oriented, with a love for data
  • Self-starter and getting-things-done mentality
  • English is a requirement (other languages such as German, French, and Dutch are a big plus)
  • Data analysis skills

Responsibilities

  • Set up, manage and optimize Insify’s Google and Bing ads campaigns for all countries
  • Apply rigorous testing and optimisation to continuously improve conversion rate
  • Ensure our strategies, tactics and tech-stack are up to date by learning continuously
  • Build our knowledge-base by documenting experiments and learnings and sharing them with the team weekly
  • Monitor and improve dashboarding/reporting
  • Monitor and improve tracking
  • Plan and manage budget allocation for your channels
  • Coordinate with content managers on copy, landing pages, and creative tests
  • Work directly with the VP of Growth
  • Develop, optimize and scale paid search campaigns
  • Tracking, dashboarding and analysis of campaigns
  • Achieve growth targets and share regular insights with the team
  • Manage the entire SEA activities of Insify

Skills

Key technologies and capabilities for this role

SEAPerformance MarketingGoogle AdsPaid SearchDigital MarketingCRM

Questions & Answers

Common questions about this position

What is the work arrangement or location policy at Insify?

Insify follows a pro-office approach, believing that working together face-to-face sparks creativity, builds stronger teams, and helps new joiners learn faster.

What are the core values and culture like at Insify?

Insify's culture is bold, caring, and built to make a real difference, driven by core values of grit, impact, care, and entrepreneurship, with a focus on passion, perseverance, solving real problems, and putting people first.

What skills are required for the SEA Specialist role?

You need to set up, manage, and optimize Google and Bing ads campaigns across all countries, apply rigorous testing and optimization to improve conversion rates, handle tracking, dashboarding, and analysis, and work with the VP Growth to meet targets.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for the SEA Specialist position?

A strong candidate will have expertise in managing and scaling paid search campaigns on Google and Bing, experience with testing, optimization, tracking, and analysis to drive growth, and the ability to collaborate with the VP Growth team.

Insurify

Digital platform for insurance comparison

About Insurify

Insurify is a digital platform that helps individuals and families compare insurance policies. Users can answer a few questions to receive real-time quotes from various insurance providers, making it easier to find the best coverage for their needs. Unlike traditional methods, Insurify allows users to see multiple options at once without hidden fees, potentially saving them up to $717 on annual premiums. The company earns revenue by receiving a commission from insurance providers for each policy sold through its platform, allowing it to offer its services for free. Insurify's team includes experts in personal finance and the insurance industry, ensuring reliable information and guidance for users.

Cambridge, MassachusettsHeadquarters
2013Year Founded
$149.8MTotal Funding
LATE_VCCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Family Leave
Generous company holiday calendar
Learning & Development Stipends
Catered lunches in the office
Social impact volunteer time
Stock Options

Risks

Increased competition from new digital insurance platforms like DriveSmart.Auto.
Rising auto insurance costs may deter potential customers.
Dependency on key partners like Santander could be risky if partnerships dissolve.

Differentiation

Insurify uses AI and chatbots for personalized car insurance recommendations.
The platform offers real-time quotes from multiple insurance providers.
Insurify's user-friendly interface simplifies comparing and purchasing insurance.

Upsides

Partnerships with Santander and MassMutual expand Insurify's market reach.
Rising auto insurance premiums increase demand for comparison platforms like Insurify.
AI-driven personalization enhances customer experience and retention.

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