Salesforce Developer - Sales & Marketing Cloud at Altera

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, CRMIndustries

Requirements

Bachelor's degree in computer science, Information Systems, or a related field; relevant work experience considered in lieu of degree
6+ years of hands-on Salesforce development experience, with demonstrated expertise in Sales Cloud, Marketing Cloud, and Experience Cloud
Proficient in Apex, Lightning Web Components (LWC), SOQL/SOSL, Visualforce, and Flow Builder
Strong knowledge of Sales Cloud capabilities like lead/opportunity management, automation rules, and analytics
Deep familiarity with Marketing Cloud, including Journey Builder, Email Studio, AMPscript, segmentation, and SQL-based personalization
Exposure to AI features in Salesforce such as Einstein AI, Agentic AI tools, and generative AI integrations for partner and customer experiences
Familiarity with Salesforce API integration and authentication methods (REST/SOAP, Named Credentials, OAuth)
Salesforce certifications preferred (e.g., Platform Developer I/II, Sales Cloud Consultant, Marketing Cloud Specialist, Experience Cloud Consultant)
Knowledge of Agile development methodologies and version control tools (e.g., Git, Copado, Gearset)
Strong analytical, problem-solving, and communication skills
Demonstrated ability to innovate and deliver impactful technical solutions in a fast-paced, evolving business environment
Proven track record of implementing innovative technology solutions that drive business value

Responsibilities

Design and develop custom Salesforce solutions across Sales Cloud & Marketing Cloud to support sales processes, campaign execution, and external portal experiences
Build and customize Lightning Web Components (LWC), Apex classes, triggers, Flows, and REST APIs to meet complex business requirements
Develop and configure Sales Cloud features such as opportunity management, lead routing, approval processes, sales automation, and dashboards
Implement Marketing Cloud journeys using Journey Builder, Email Studio, and Automation Studio; develop AMP script and SQL queries for dynamic content and segmentation
Integrate AI/Agentic AI features such as Einstein Bots, Next Best Action, AI-based lead scoring, partner performance prediction, and automated content generation across Experience Cloud, Sales Cloud, and Marketing Cloud workflows
Collaborate with business analysts, architects, and UX designers to translate user stories and wireframes into technical solutions
Integrate Salesforce with third-party systems (e.g., ERP, PIMS, marketing tools, analytics) using APIs or middleware platforms (e.g. Boomi)
Ensure adherence to Salesforce development best practices, code reviews, security standards, and change management processes
Support system testing, performance tuning, and deployment activities in development and production environments
Provide ongoing support, troubleshooting, and enhancement for existing applications and user-reported issues

Skills

Key technologies and capabilities for this role

ApexLightning Web ComponentsAMPscriptSales CloudMarketing CloudJourney BuilderEmail StudioAutomation StudioSQLFlowsREST APIsEinstein BotsNext Best Action

Questions & Answers

Common questions about this position

What is the salary for this Salesforce Developer position?

This information is not specified in the job description.

Is this Salesforce Developer role remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Salesforce Developer role?

The role requires proficiency in Apex, Lightning Web Components (LWC), AMP script, SOQL/SOSL, Visualforce, Flow Builder, along with expertise in Sales Cloud, Marketing Cloud, and Experience Cloud.

What does the team collaboration look like for this position?

The developer will collaborate with cross-functional teams including business analysts, architects, and UX designers to translate user stories and wireframes into technical solutions.

What experience makes a strong candidate for this Salesforce Developer job?

Ideal candidates have 6+ years of hands-on Salesforce development experience with demonstrated expertise in Sales Cloud, Marketing Cloud, and Experience Cloud, plus a Bachelor's degree in computer science or related field (or equivalent experience).

Altera

Develops digital human agents for AI

About Altera

Altera develops digital human agents that mimic human traits like empathy, friendship, and fun. Their primary product allows users to interact with an AI agent while playing Minecraft, creating a friendly and engaging experience. Altera's agents are designed to be interoperable and capable of long-term autonomy, making them suitable for both individual users and businesses. Unlike many competitors, Altera focuses on advancing research and scaling technology to deliver unique, human-like AI products. The company's goal is to redefine AI agents, enhancing their versatility and human-like qualities.

San Francisco, CaliforniaHeadquarters

2023Year Founded

$10.7MTotal Funding

SEEDCompany Stage

Consumer Software, AI & Machine LearningIndustries

11-50Employees

Risks

Priest-led cults in Altera's Minecraft simulation may cause ethical concerns.

Managing 1,000 autonomous AI agents poses safety and ethical challenges.

Creating believable digital humans may lead to misuse in deceptive AI applications.

Differentiation

Altera specializes in digital human agents with traits like empathy and friendship.

Their first product offers a unique Minecraft experience with interactive AI agents.

Altera's focus on human-like AI agents sets them apart in the AI sector.

Upsides

Altera raised $9M in May 2024, showing strong investor confidence.

AI-driven gaming experiences are gaining popularity, benefiting Altera's Minecraft product.

The rise of AI companions in mental health indicates a market for empathetic agents.

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