Salesforce Developer - Sales & Marketing Cloud at Altera

Bengaluru, Karnataka, India

Altera Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, CRMIndustries

Requirements

  • Bachelor's degree in computer science, Information Systems, or a related field; relevant work experience considered in lieu of degree
  • 6+ years of hands-on Salesforce development experience, with demonstrated expertise in Sales Cloud, Marketing Cloud, and Experience Cloud
  • Proficient in Apex, Lightning Web Components (LWC), SOQL/SOSL, Visualforce, and Flow Builder
  • Strong knowledge of Sales Cloud capabilities like lead/opportunity management, automation rules, and analytics
  • Deep familiarity with Marketing Cloud, including Journey Builder, Email Studio, AMPscript, segmentation, and SQL-based personalization
  • Exposure to AI features in Salesforce such as Einstein AI, Agentic AI tools, and generative AI integrations for partner and customer experiences
  • Familiarity with Salesforce API integration and authentication methods (REST/SOAP, Named Credentials, OAuth)
  • Salesforce certifications preferred (e.g., Platform Developer I/II, Sales Cloud Consultant, Marketing Cloud Specialist, Experience Cloud Consultant)
  • Knowledge of Agile development methodologies and version control tools (e.g., Git, Copado, Gearset)
  • Strong analytical, problem-solving, and communication skills
  • Demonstrated ability to innovate and deliver impactful technical solutions in a fast-paced, evolving business environment
  • Proven track record of implementing innovative technology solutions that drive business value

Responsibilities

  • Design and develop custom Salesforce solutions across Sales Cloud & Marketing Cloud to support sales processes, campaign execution, and external portal experiences
  • Build and customize Lightning Web Components (LWC), Apex classes, triggers, Flows, and REST APIs to meet complex business requirements
  • Develop and configure Sales Cloud features such as opportunity management, lead routing, approval processes, sales automation, and dashboards
  • Implement Marketing Cloud journeys using Journey Builder, Email Studio, and Automation Studio; develop AMP script and SQL queries for dynamic content and segmentation
  • Integrate AI/Agentic AI features such as Einstein Bots, Next Best Action, AI-based lead scoring, partner performance prediction, and automated content generation across Experience Cloud, Sales Cloud, and Marketing Cloud workflows
  • Collaborate with business analysts, architects, and UX designers to translate user stories and wireframes into technical solutions
  • Integrate Salesforce with third-party systems (e.g., ERP, PIMS, marketing tools, analytics) using APIs or middleware platforms (e.g. Boomi)
  • Ensure adherence to Salesforce development best practices, code reviews, security standards, and change management processes
  • Support system testing, performance tuning, and deployment activities in development and production environments
  • Provide ongoing support, troubleshooting, and enhancement for existing applications and user-reported issues

Skills

Apex
Lightning Web Components
AMPscript
Sales Cloud
Marketing Cloud
Journey Builder
Email Studio
Automation Studio
SQL
Flows
REST APIs
Einstein Bots
Next Best Action

Altera

Develops digital human agents for AI

About Altera

Altera develops digital human agents that mimic human traits like empathy, friendship, and fun. Their primary product allows users to interact with an AI agent while playing Minecraft, creating a friendly and engaging experience. Altera's agents are designed to be interoperable and capable of long-term autonomy, making them suitable for both individual users and businesses. Unlike many competitors, Altera focuses on advancing research and scaling technology to deliver unique, human-like AI products. The company's goal is to redefine AI agents, enhancing their versatility and human-like qualities.

San Francisco, CaliforniaHeadquarters
2023Year Founded
$10.7MTotal Funding
SEEDCompany Stage
Consumer Software, AI & Machine LearningIndustries
11-50Employees

Risks

Priest-led cults in Altera's Minecraft simulation may cause ethical concerns.
Managing 1,000 autonomous AI agents poses safety and ethical challenges.
Creating believable digital humans may lead to misuse in deceptive AI applications.

Differentiation

Altera specializes in digital human agents with traits like empathy and friendship.
Their first product offers a unique Minecraft experience with interactive AI agents.
Altera's focus on human-like AI agents sets them apart in the AI sector.

Upsides

Altera raised $9M in May 2024, showing strong investor confidence.
AI-driven gaming experiences are gaining popularity, benefiting Altera's Minecraft product.
The rise of AI companions in mental health indicates a market for empathetic agents.

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