S&C Global Network - AI - Song - CDP-Analyst at Accenture

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, MarketingIndustries

Requirements

B Tech/M Tech from reputed engineering colleges
Masters/M Tech in Computer Science
Master degree in Statistics/Econometrics/Economics from reputed institute
M.Phil/Ph.D in Statistics/Econometrics or related field
At least 4+ years of relevant work experience implementing CDP solutions with deep understanding of identity resolution methods
At least 4+ years of relevant work experience in marketing, consulting, or analytics
At least 5+ years of experience working in an agency environment
At least 3 years of experience working with multi-channel marketing hubs by Adobe Experience Platform, Salesforce, Pega or similar
Strong understanding of data governance and compliance (i.e. PII, PHI, GDPR, CCPA)
Experience with analytics tools like Google Analytics or Adobe Analytics (plus)
Experience with A/B testing tools (plus)
Must have programming skills

Responsibilities

Be a platform expert in one or more leading CDP solutions (e.g., Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc., including custom build CDPs)
Deep developer level expertise for real-time event tracking for web analytics (e.g., Google Tag Manager, Adobe Launch etc.)
Provide deep domain expertise in client’s business and broad knowledge of digital marketing together with a Marketing Strategist
Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading Desk etc
Assess and audit the current state of a client’s marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect
Conduct stakeholder interviews and gather business requirements
Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
Prioritize CDP use cases together with the client
Create a strategic CDP roadmap focused on data driven marketing activation
Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs
Provide hands-on support and platform training for clients
Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.; work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives (delivery dates, quality objectives etc.)
Business intelligence expertise for insights, actionable recommendations
Project management expertise for sprint planning

Skills

Lytics

Segment

Adobe Experience Platform

Amperity

Tealium

Treasure Data

Google Tag Manager

Adobe Launch

GA360

GA4

Adobe Analytics

Google Ads

DV360

Campaign

Customer Data Platform

Web Analytics

Digital Marketing

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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