Retail Marketing Intern, Consumer Products, Games & Publishing at The Walt Disney Company

Madrid, Community of Madrid, Spain

Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Consumer Products, Games, Publishing, EntertainmentIndustries

Degree in Business Administration, Marketing, Advertising or related discipline (completed degree essential, no more than 3 years since completion)
Fluent in English
Knowledge of Marketing / Trade Marketing and/or Franchise environment
Marketing, Licensing or retail experience necessary
Understanding of retail and distribution channels, product development process, and experience presenting to large audiences
Excellent analytical, communication and presentation skills
Excellent organizational & prioritization skills to work independently and manage projects
Communication skills, hard-worker, proactive, good team-player, flexibility, well organized, creativity, ability to see the “big picture”

Participate in the implementation of the global Retail Marketing DCP strategy, ensuring EMEA and Iberia strategic plans are launched across Retail Marketing Strategy & Planning, DCP Franchise Management with Regional Team, and acting as internal voice/advocate for DCP Franchise across TWDC Brand Management
Support Retail teams to create ad hoc plans for licensees & retailers
Develop content plans: localize Regional campaigns & create new content
Implement & coordinate Shopper digital marketing campaigns partnering with DCP Franchise Regional Leads & Local Integrated Marketing
Handle B2B strategy: Licensee meetings, retailers workshops, retailers newsletter, etc
Coordinate & implement Shopper marketing campaigns partnering with Franchise Regional Leads & Local Integrated Marketing
Supervise marketing and communication campaigns of licensees (concept, promotional premiums, approval of materials)
Assist with the development of proposals for retailers & partners
Ensure partner websites are up to date and aligned with TWDC brand guidelines
Coordinate with other lines of business (TDS, DLP, PR)
Track availability of all Franchise pitches, marketing materials and product development assets for Retailers & Licensees
Support (and attend where needed) Retail Events, promotions online & instore
Responsible for creative approval process and prepare reports