Regional Marketing Manager- LATAM at Gowan Company

Mexicali, Baja California, Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Agriculture, AgrochemicalsIndustries

Requirements

Minimum of 5-7 years of marketing experience, preferably within the agriculture, crop protection, or related industry
Proven track record of successfully managing marketing campaigns and driving business growth in a specific region
Strong understanding of regional market dynamics, customer needs, and competitive environments
Excellent communication skills, both written and verbal, with the ability to engage and influence internal and external stakeholders
Strong project management skills with the ability to manage multiple initiatives and prioritize tasks effectively
Proficiency in marketing tools and software, including CRM systems and data analysis tools
Ability to work collaboratively in cross-functional teams and drive alignment across departments
Experience managing budgets and delivering results within financial constraints
Willingness to travel frequently within the region to support marketing activities, meet with customers, and attend industry events
Ability to work in a dynamic environment that requires adaptability and proactive problem-solving
Ability to manage multiple tasks and deadlines while maintaining a strategic focus on long-term objectives

Responsibilities

Develop and implement regional marketing strategies to achieve business growth and increase market share within the assigned region
Collaborate with sales, product management, and corporate marketing teams to ensure alignment of regional marketing efforts with overall company goals
Manage the development and execution of marketing campaigns, promotions, and product launches tailored to the region’s unique needs and market conditions
Conduct market research and analysis to understand customer needs, market trends, and the competitive landscape in the region
Develop and manage the regional marketing budget, ensuring effective allocation of resources to maximize return on investment
Work closely with the sales team to provide marketing support, including sales tools, collateral, and training materials
Monitor the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for improvement based on data and feedback
Build and maintain relationships with key stakeholders, including customers, distributors, and industry influencers
Represent the company at regional trade shows, conferences, and industry events to promote products and strengthen the brand
Report on regional marketing performance to senior management, highlighting key successes, challenges, and opportunities
Ensure compliance with local regulatory and legal requirements for all marketing activities

Skills

Key technologies and capabilities for this role

Marketing StrategyMarket ResearchCampaign ManagementProduct LaunchesBudget ManagementSales EnablementData AnalysisStakeholder ManagementTrade ShowsRegulatory ComplianceCompetitive Analysis

Questions & Answers

Common questions about this position

What salary is offered for the Regional Marketing Manager - LATAM role?

This information is not specified in the job description.

Is this a remote position or does it require travel?

This information is not specified in the job description. The role mentions willingness to travel within the region to support marketing activities.

What experience and skills are required for this position?

Minimum of 5-7 years of marketing experience, preferably in agriculture, crop protection, or related industry is required. Key skills include strong understanding of regional market dynamics, excellent communication, project management, proficiency in marketing tools like CRM and data analysis, and budget management.

What kind of collaboration is expected in this role?

The role involves collaborating with sales, product management, and corporate marketing teams to align regional efforts with company goals, as well as working closely with cross-functional teams and building relationships with stakeholders.

What makes a strong candidate for this Regional Marketing Manager role?

Candidates with 5-7 years of marketing experience in agriculture or crop protection, a proven track record of driving business growth in a region, strong project management and communication skills, and experience with budgets and marketing tools stand out.

Gowan Company

Provides global crop protection solutions

About Gowan Company

Gowan Crop Protection Limited provides crop protection solutions to farmers and agricultural businesses worldwide. The company offers a variety of products, including chemical and biological solutions, to help growers manage pest problems and enhance crop yields. Gowan operates in over 19 countries and sells its products in more than 70 countries, focusing on understanding local market needs to deliver tailored solutions. A unique aspect of Gowan is its Ecoflora unit, which specializes in biological development and sustainable agricultural practices. Additionally, Gowan runs Cortez Transfert, a maritime terminal in Mexico for fertilizer import and export, diversifying its revenue streams. The company's goal is to support farmers in increasing their productivity while promoting sustainable farming practices.

None, NoneHeadquarters

1962Year Founded

VENTURE_UNKNOWNCompany Stage

Food & Agriculture, BiotechnologyIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Performance Bonus

Risks

Rising competition from generic products could erode Gowan's market share.

Regulatory scrutiny in the EU may impact Gowan's chemical product approvals.

Climate change may require Gowan to adapt its offerings to new pest patterns.

Differentiation

Gowan offers both chemical and biological crop protection solutions, catering to diverse needs.

The company operates in over 19 countries, ensuring a strong global presence.

Gowan's Ecoflora unit focuses on sustainable, integrated bio solutions for modern agriculture.

Upsides

Increased demand for biological solutions aligns with Gowan's Ecoflora offerings.

Gowan's partnership with Syngenta enhances its integrated pest management solutions.

The European Union's pesticide reduction strategy opens opportunities for Gowan's biological products.

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