Regional Marketing Lead, Portfolio – Software & Control - AP at Rockwell Automation

Gurugram, Haryana, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Industrial Automation, Manufacturing, Software, Control SystemsIndustries

Requirements

Bachelor's Degree in marketing / Business Management / Engineering or equivalent
10 or more years of experience and 6 to 8 years of B-to-B marketing experience in technology or software industry
Track record of effective collaboration across multiple business functions and leading cross-functional teams
Proficient in project management to manage projects proficiently, efficiently, and with full accountability for project results
Ensuring that all constituent partners and associates for successful project implementation are managed and coordinated to completion of project goals
Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics
Solid business and financial acumen to develop and deliver on marketing plan
Preferred
Business partnering capability to get alignment with sales organization on marketing plan
Strong collaboration, influencing and negotiations skills
Ability to navigate and resolve complex situations involving multiple stakeholders
Advanced planning and organization capabilities for timely execution of priorities
Able to balance between providing strategic oversight and hands-on execution

Responsibilities

Develop and execute the annual SWC portfolio marketing plan in partnership with the Business Unit management and field marketing teams which supports the AP and subregion strategic growth priorities driving solid focus on ROI, strengthening Rockwell Automation brand and accelerating customer decision-making/buying process
Define metrics to measure Return on investment for all marketing activities as defined in the Marketing plan
Monitor important regional market trends and the competitive landscape to identify market opportunities and areas for growth for the portfolio
Support goal agreement and collaboration between BU leaders, Field Marketing and sales on execution of portfolio activities including programs and launches
Collaborate with the global portfolio marketing team in global portfolio programs planning to support AP business objectives and market opportunities; get alignment on results and lead program execution in AP
In support of the AP specific Portfolio our priorities, plan, develop and lead execution of integrated AP focused portfolio marketing programs that drive revenue growth in AP
Drive effective product launches through proper launch process and stakeholder management
In conjunction with wider AP marketing team plan and drive implementation of all portfolio market campaigns, programs, launches as per the marketing plan, ensure adherence to budget, perform ROI analysis on all marketing activities
Maintain regular engagement with AP BU stakeholders for marketing plan alignment and buy-in

Skills

Marketing Strategy

Portfolio Marketing

ROI Analysis

Market Trend Analysis

Competitive Analysis

Business Planning

Cross-functional Collaboration

Marketing Metrics

Brand Management

Customer Acquisition

Program Management

Product Launches

Rockwell Automation

Industrial automation and information technology solutions

About Rockwell Automation

Rockwell Automation provides hardware, software, and services aimed at improving operational efficiency and sustainability in various industries, including manufacturing and food and beverage. Their products work by integrating advanced technology to streamline processes, enhance reliability, and reduce operational costs. This includes alarm notification software, cybersecurity solutions, and computerized maintenance management systems. What sets Rockwell Automation apart from competitors is their strong emphasis on sustainability and tailored solutions for specific industry needs, helping clients meet environmental standards and improve productivity. The company's goal is to drive better outcomes for clients through technological innovation and comprehensive support.

Milwaukee, WisconsinHeadquarters

1903Year Founded

$39.1MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise Software, CybersecurityIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Paid Time off

Parental Leave

Caregiver Leave

Flexible Work Hours

Risks

Emerging AI-driven automation companies threaten Rockwell's market share with competitive solutions.

Rapid AI advancements may outpace Rockwell's offerings, requiring significant R&D investment.

Supply chain vulnerabilities, especially in semiconductors, could disrupt Rockwell's production schedules.

Differentiation

Rockwell Automation integrates cutting-edge technology to enhance operational efficiency and sustainability.

The company offers tailored solutions for diverse industries, including manufacturing and food and beverage.

Rockwell Automation emphasizes sustainability, helping clients meet environmental standards and consumer demands.

Upsides

Increased adoption of AI-driven predictive maintenance aligns with Rockwell's focus on operational efficiency.

The rise of Industry 4.0 technologies drives demand for Rockwell's integrated automation solutions.

Growing digital twin technology market offers expansion opportunities for Rockwell's software offerings.

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