Regional Marketing Lead, Americas– Discrete and Emerging Industries at Rockwell Automation

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, Industrial Automation, Warehousing, Data CentersIndustries

Requirements

+5 years of experience within a marketing operations or digital marketing environment
Bachelor's degree in marketing or comparable
Proven experience in executing campaigns and integrated campaigns
Experience in digital marketing
Experience in data center and warehouse
Advanced level of English
Travel needs 10%
VISA and passport current

Responsibilities

Manage the development of marketing programs to maximize customer demand and sales growth for Rockwell Automation's Emerging and discrete industries (i.e. warehousing, data centers) within the Americas region
Work for the Global Industry Strategy and Marketing Director and collaborate with multiple internal organizations and professionals at multiple levels, globally, including Regional Sales & Marketing, Industry Teams, Teams and Marketing Function
Accountable for the strategic planning, budgeting, and execution of campaign initiatives that drive growth in discrete industries, encompassing inbound and outbound marketing, media outreach, industry-specific events, sales enablement, training, and other communication tactics aligned with customer needs
Lead and coordinate cross-functional and cross-regional teams—both directly and indirectly—to deliver programs on time and within budget, as defined by the campaign strategy
Inspire collaboration across business units, even when initiatives fall outside of day-to-day responsibilities, ensuring alignment with industry priorities and customer expectations

Skills

Key technologies and capabilities for this role

Marketing StrategyDemand GenerationStrategic PlanningBudget ManagementProgram ExecutionSales CollaborationCross-functional CollaborationIndustry Marketing

Questions & Answers

Common questions about this position

What is the work arrangement for this position?

The job is hybrid and located in Santa Fe, Mexico City.

What experience is required for this role?

Candidates need +5 years of experience in marketing operations or digital marketing, proven experience executing campaigns and integrated campaigns, experience in digital marketing, and experience in data centers and warehouses. A Bachelor's degree in marketing or comparable and advanced English are also required.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Rockwell Automation?

The company values energized problem solvers who take pride in work that changes the world for the better, welcomes makers, forward thinkers, and problem solvers, and focuses on helping manufacturers be more productive, sustainable, and agile.

What makes a strong candidate for this Regional Marketing Lead role?

Strong candidates will have over 5 years in marketing operations or digital marketing, experience with campaigns especially in data centers and warehouses, advanced English, and the ability to lead cross-functional teams.

Rockwell Automation

Industrial automation and information technology solutions

About Rockwell Automation

Rockwell Automation provides hardware, software, and services aimed at improving operational efficiency and sustainability in various industries, including manufacturing and food and beverage. Their products work by integrating advanced technology to streamline processes, enhance reliability, and reduce operational costs. This includes alarm notification software, cybersecurity solutions, and computerized maintenance management systems. What sets Rockwell Automation apart from competitors is their strong emphasis on sustainability and tailored solutions for specific industry needs, helping clients meet environmental standards and improve productivity. The company's goal is to drive better outcomes for clients through technological innovation and comprehensive support.

Milwaukee, WisconsinHeadquarters

1903Year Founded

$39.1MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise Software, CybersecurityIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Paid Time off

Parental Leave

Caregiver Leave

Flexible Work Hours

Risks

Emerging AI-driven automation companies threaten Rockwell's market share with competitive solutions.

Rapid AI advancements may outpace Rockwell's offerings, requiring significant R&D investment.

Supply chain vulnerabilities, especially in semiconductors, could disrupt Rockwell's production schedules.

Differentiation

Rockwell Automation integrates cutting-edge technology to enhance operational efficiency and sustainability.

The company offers tailored solutions for diverse industries, including manufacturing and food and beverage.

Rockwell Automation emphasizes sustainability, helping clients meet environmental standards and consumer demands.

Upsides

Increased adoption of AI-driven predictive maintenance aligns with Rockwell's focus on operational efficiency.

The rise of Industry 4.0 technologies drives demand for Rockwell's integrated automation solutions.

Growing digital twin technology market offers expansion opportunities for Rockwell's software offerings.

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