Regional Marketing Intern (6 months) at Universal Music Group

Singapore

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Deeply passionate about music, entertainment and pop culture
A good understanding of latest trends on social media, pop culture and target audiences (e.g., latest music memes and favourite artists)
A good sense of project management, strong organisational and communication skills
A strong understanding of short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts
Ability to cope under pressure and multi-task in a fast-paced environment
Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is a bonus

Responsibilities

Pull together data from digital streaming platforms for weekly meetings
Monitoring social media platforms for trending news, ideas, and feedback
Contribute to brainstorming sessions - marketing activations, content and influencer campaigns
Assisting and executing of regional marketing activities
Assist with regional digital marketing campaigns reporting and analysis where necessary
Creating decks for pitches, project analysis and case studies
Assisting in virtual/onground media interviews and promo trips, where necessary

Skills

Key technologies and capabilities for this role

Social Media MonitoringTikTokInstagram ReelsYouTube ShortsAdobe PhotoshopAdobe IllustratorAdobe Premiere ProProject ManagementData AnalysisDigital MarketingContent Creation

Questions & Answers

Common questions about this position

What is the duration and location of the Regional Marketing Intern position?

The internship lasts 6 months from Jan'26 to Jun'26 and is based in Singapore.

What are the main responsibilities of this marketing intern role?

Responsibilities include pulling data from digital streaming platforms, monitoring social media, contributing to brainstorming sessions for marketing activations and campaigns, assisting with regional marketing activities and digital campaigns reporting, creating decks, and helping with media interviews and promo trips.

What skills and qualities are required for this internship?

Candidates need deep passion for music, entertainment and pop culture, understanding of social media trends and short-form video platforms like TikTok, Instagram Reels and YouTube Shorts, strong project management, organizational and communication skills, ability to cope under pressure and multitask, with familiarity in Adobe Creative Suite as a bonus.

What is the company culture like at Universal Music Group?

UMG is committed to artistry, innovation and entrepreneurship, fostering the development of services, platforms and business models to broaden opportunities for artists and create new experiences for fans in a fast-paced environment.

What makes a strong application for this internship?

Highlight your passion for music and pop culture with examples like favorite artists and music memes, demonstrate knowledge of social media trends and short-form video platforms, and showcase organizational skills and ability to multitask in a fast-paced setting.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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