Public Relations Account Executive, B2B Tech & Professional Services at Highwire

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Professional ServicesIndustries

Requirements

2-3 years of PR experience (e.g., at an agency or hot startup)
Solid relationships with key media and influencer players
Strong knowledge of social media
Exceptional writing skills
Ability to thrive in a high-accountability, high-standards environment with a work hard/play hard mentality

Responsibilities

Proactive media engagement and storyline development for clients’ business
Build and maintain strong relationships with regular media and influencer targets
Secure coverage for each account according to team goals
Facilitate media briefings across client accounts and provide feedback to clients
Own portions of client PR calls
Provide counsel on media opportunities and coverage
Present quarterly/yearly account progress (as needed)
Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
Become a go-to resource for client contact
Generate press releases and other content with minimal edits
Generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandums, and general team correspondence; handle their production and assembly
Maintain professional, articulate, and timely client communication
Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check-ins
Participate in new business process: proactively identify new targets, conduct research, and present at pitches
Identify, attend, and encourage attendance at networking events
Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues; lead team by example
Support teams and manage up and down
Responsible use of flexible work policies
Use Highwire social channels and write for Highwire blog
Proactively set up quarterly goals with principal; track against goals

Skills

Key technologies and capabilities for this role

Public RelationsMedia RelationsSocial MediaWritingStorytellingDigital MarketingAccount ManagementB2B Tech PR

Questions & Answers

Common questions about this position

What experience level is required for the Account Executive role?

The ideal candidate has 2-3 years of PR experience, possibly from an agency or a hot startup, and is ready to elevate their career.

What are the core values at Highwire?

Highwire's people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction.

What key skills are needed in media relations for this position?

Candidates need strong knowledge of media and influencers relevant to clients’ business, proactive media engagement and storyline development, strong relationships with media targets, and securing coverage according to team goals.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Account Executive position?

Strong candidates have 2-3 years of PR experience, solid relationships with key players, a pulse on social media, exceptional writing skills, big ideas, strong opinions, and thrive in an environment of personal accountability and high standards.

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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