Public Relations Account Executive (B2B Tech & Professional Services) at Highwire

Chicago, Illinois, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Public Relations, Digital Marketing, Biotechnology, Professional ServicesIndustries

Requirements

Candidates should possess 2-3 years of Public Relations experience, preferably in an agency setting or with a startup, and have established relationships with key media and influencers. A strong understanding of social media trends and exceptional writing skills are essential. Experience in B2B Tech and Professional Services is preferred. The ability to mentor junior staff and participate in new business development is also required.

Responsibilities

The Public Relations Account Executive will manage media and influencer relations, including proactive engagement, storyline development, and securing coverage. They will facilitate media briefings, provide client counsel on PR opportunities, and present account progress. Responsibilities also include writing and editing press releases, award submissions, and other content, as well as managing client communications. Additionally, the role involves mentoring junior staff, contributing to new business pitches, attending networking events, and writing for the company blog.

Skills

Public Relations

B2B Marketing

Tech Industry

Professional Services

Storytelling

Social Media

Writing

Account Management

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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